Non-profit marketing • Volunteer recruitment
This blog was written before Pardot was renamed to Marketing Cloud Account Engagement. You can read more about the name change and what it means here.
It’s an understatement to say that volunteers are an important pillar of support for non-profit organisations. Whether it’s helping to manage events, delivering goods and services, or working as part of the fundraising team, volunteers can help with so much of the daily running.
When it comes to managing non-profit volunteer recruitment activity, it’s certainly not something that should be taken lightly.
The problem is, volunteer recruitment can be time-consuming and repetitive. Finding available volunteers who are reliable and driven by a passion for the cause isn’t always easy, but there are ways you can automate this process using Pardot.
How to recruit volunteers using Pardot
The process of non-profit volunteer recruitment requires consistent and regular campaigns to reach your intended target audience – and you can do this using Pardot in a number of ways.
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