Great news! Pardot has introduced the Pardot V2 Connector version. Those using the V1 Connector now have the option of upgrading. So, today we will be covering the differences between each of these, and whether or not you should upgrade.
As a business, your email database is quite possibly your most valuable asset. We strongly advise that you implement two-click unsubscribe for your Pardot email campaigns. Read on to find out why and how to implement this.
One of the biggest questions we receive from clients about the Google Analytics native connector in Pardot is, ‘Why are we noticing discrepancies between Google Analytics data and the pre-built reports in Pardot?’. Let’s go over it!