B2B Marketing Analytics Plus • Pardot
This blog was written before Pardot was renamed to Marketing Cloud Account Engagement. You can read more about the name change and what it means here.
Use B2B Marketing Analytics Plus pre-built dashboards to explore the connection between your marketing efforts and sales outcomes.
Pardot allows us to report on a variety of stats across different marketing assets and in all parts of the system. The reports live in the platform so we are always confident that these metrics are up-to-date.
However, as marketers, we always want more so we can take data-driven actions to maximise marketing and sales efforts.
This is where it has become exciting to see so many of our clients now utilising the B2B Marketing Analytics app.
Now, with the introduction of Einstein Analytics B2B Marketing Analytics Plus, we are provided with intelligent software for full visibility of our Pardot and Salesforce data combined.
B2B Marketing Analytics Plus gives us the confidence to show up to that meeting knowing we can successfully demonstrate ROI.
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What is B2B Marketing Analytics?
B2B Marketing Analytics is included with Pardot Plus and Advanced editions, it is an analytics templated app and its purpose is to track engagement, pipeline, report on performance and ROI with its pre-built dashboards.
It allows us to explore our data visually, from the use of charts and graphs, or timelines and even heat maps and comparison tables or pivot tables. The data can be presented as measures which are quantitative values that contain numerical data, or a dimension which is a qualitative value that contains categorical data like lead status.
For a more in-depth explanation into B2B Marketing Analytics head to our blog here.