We love to rave about B2B Marketing Analytics for Pardot. What some users don’t realise though, is that there is a superior version of B2B Marketing Analytics available too: B2B Marketing Analytics Plus.
Tom Ryan
2 mins
When it comes to reporting with Pardot (now formally known as MCAE), there are so many useful analytics features. One we like to rave about is B2B Marketing Analytics (B2BMA); an Einstein analytics app that combines Pardot and Salesforce data in one place using the Salesforce Connector. B2B Marketing Analytics is included in Pardot Plus, Pardot Advanced, and Pardot Premium editions. It’s available to Pardot Growth users as a paid add-on.
What some users don’t realise though, is that there is a superior version of B2B Marketing Analytics available too: B2B Marketing Analytics Plus.
The main difference between the two apps is that B2B Marketing Analytics Plus includes predictive analytics, with powerful additional apps ‘Account-Based Marketing’ and Marketing ‘Campaign Intelligence’.
The Account-Based Marketing dashboard estimates pipeline, revenue, and ‘Top 10’ values for individual prospect accounts. It’s a fast way to see account-focused metrics, from which you can dive into individual prospect records, and is ideal for businesses approaching customer acquisition with target accounts rather than mass lead generation campaigns.
Image source: MarCloud Dev environment
Marketing Campaign Intelligence, on the other hand, combines campaign engagement data from both Pardot and Salesforce and allows you to use Einstein Discovery to find opportunities to improve marketing and sales activity. What’s really great about this app is that it enables you to filter down to selected accounts, campaigns, timeframes, and even Business Units.
Image source: Salesforce
Besides these new dashboards, within the B2BMA Plus app, you’ll have full access to predictive modelling using the Einstein platform, completely out-of-the-box. You can use readymade dashboards or create your own.
The Plus version of B2B Marketing Analytics is available to those with Salesforce Enterprise, Unlimited, and Developer Editions along with Pardot (Account Engagement) Premium Edition. However, you can also get B2BMA Plus by purchasing it as a paid add-on.
It’s most suited to businesses that are ready to take reporting to the next level and start digging into predictive analytics for improved marketing and sales efforts. Usually, these are enterprise-level companies but any sophisticated business with mature marketing and sales processes that already uses the standard B2B MA app can benefit from the upgrade.
Besides having the right edition/add-on to access B2BMA Plus, there are a few other requirements. These are:
You’ll also need to ensure you (and any users that should have access) have the right permissions:
Assuming you meet the Pardot and Salesforce edition requirements or have purchased the app as an add-on, you can follow the instructions from Salesforce to get started.
If you become stuck at any point or prefer to implement things with the help of a certified platform expert, we’re here to help! We offer Pardot support and consulting for one-off projects just like this.
Need customised dashboards? Seeing sync issues? Want to ensure your analytics are one hundred percent accurate? We can tell you exactly how to correct any issues, or do it for you! Get in touch for a chat in the first instance and let’s take it from there.
Founder & CEO of MarCloud, Tom has been on both sides of the fence, client-side and agency, working with Salesforce platforms for the best part of a decade. He's a Salesforce Marketing Champion and certified consultant who loves to co-host webinars and pen original guides and articles. A regular contributor to online business and marketing publications, he's passionate about marketing automation and, along with the team, is rapidly making MarCloud the go-to place for Marketing Cloud and Salesforce expertise. He unapologetically uses the terms Pardot, Account Engagement and MCAE interchangeably.
Proving ROI is the holy grail for marketers. In our ‘How to Measure ROI Using Pardot’ eBook, you’ll find a detailed list of all the steps you need to take to fully track and report on marketing attribution and return on investment. If you can make it through the guide with every single checkbox ticked, you can consider yourself a true expert!
Download How to Measure Pardot ROIGetting sales and marketing teams to sing from the same hymn sheet is a common challenge for businesses, even those using market-leading platforms like Pardot (Account Engagement) and Sales Cloud.
Karen Kalejaiye
4 mins
With Marketing Cloud Growth being built on the Einstein 1 platform, Salesforce has thrown a bit of a curveball in the marketing automation game.
Tom Ryan
5 mins
Proving return on marketing investment is the ultimate goal for any marketer and Account Engagement (Pardot) makes doing so much more achievable. However, accurate Pardot ROI reporting depends on a whole host of factors.
Tom Ryan
3 mins
Our market-leading framework, 'B2BMA Nirvana by MarCloud', addresses every part of Account Engagement (Pardot) and your Salesforce ecosystem. Using this framework, MarCloud experts have the wisdom and experience to guide you on the path to complete marketing and reporting clarity.
Reach the highest state of Salesforce marketing so you can save time, deliver quality leads, and generate more revenue using Marketing Cloud Account Engagement (Pardot) and other Salesforce platforms. Whatever your current circumstance, we'll get you to a place where everything works.
MarCloud is a team of certified Pardot, Marketing Cloud, and Salesforce specialists. We help businesses to unlock the potential of marketing automation. Ready to save time, deliver more quality leads, and generate more revenue? Here's how we help.
View support services
