If you’re just starting down the Pardot (aka MCAE) implementation road, perhaps you find yourself asking is Pardot a CRM? Do I need both Pardot and a CRM?
We’ve created an eBook that outlines what you need to know about different lead types, how to qualify B2B leads, and why you should bother. Download it today for all of the knowledge!
Since we’ve already talked about part one of lead qualification in our ‘How to Qualify Leads’ eBook, we want to give you access to a pretty handy tool to help you out with part two – our Lead Grading Calculator.