You might have heard about Agentforce, Einstein, and for a short period of time, Marketing GPT - three powerful AI tools within the Salesforce ecosystem - but how do they actually work, and more importantly, how can they make marketers’ lives easier?
2 mins
That’s a question we answer in our free eBook: A Guide to Agentforce & Einstein for Marketers.
Because while Salesforce AI is designed to help marketing teams like yours do more with less - less time, less effort, and less second-guessing - getting to grips with the features and terminology can be difficult.
While legacy customers have been using Einstein for years to draw AI-powered insights, in 2024 Salesforce launched Marketing GPT, quickly followed by Agentforce, which has received huge fanfare and completely changed the game.
As tends to be the case for Salesforce customers, this succession of AI tools has caused some confusion. So, as Salesforce Partners laser-focused on delivering ROI for clients, we’ve penned an eBook to explain it all.
Salesforce AI can be used across multiple platforms, meaning it’s valuable for entire businesses, from Sales to Revenue Operations and HR. However, in this eBook we’re focusing on the benefits, use cases, and implementation tips for marketing leaders and their teams.
By the end of the free guide, you’ll know what each tool does, how it fits into your existing processes, and why adopting Agentforce now is key to staying ahead. If you’re ready to see how AI can save you time and deliver a stronger ROI, you need this eBook.
The full contents of the eBook include:
What to expect from this eBook
Meet the author
Foreword on AI
Benefits for marketing teams
The Einstein Trust Layer
Overview of Salesforce AI solutions
In-depth look: Einstein
In-depth look: Marketing GPT (now Einstein)
In-depth look: Agentforce
Best practices for adopting Salesforce AI
Training & resources for marketing leaders
Consulting partners and next steps
Learn what each tool does, how it fits into your existing processes, and why adopting Agentforce now is key to staying ahead.
If you’re keen to understand and adopt Agentforce and wider AI features into your marketing but confused about what’s available to you and how to get started, download the Agentforce & Einstein guide for marketers today.
Download ‘A Guide to Agentforce & Einstein for Marketers’.
Have a question or want to chat about tailored Marketing Cloud support for your business? Let’s talk! Request a call with one of our Salesforce marketing experts.
Founder & CEO of MarCloud, Tom has been on both sides of the fence, client-side and agency, working with Salesforce platforms for the best part of a decade. He's a Salesforce Marketing Champion and certified consultant who loves to co-host webinars and pen original guides and articles. A regular contributor to online business and marketing publications, he's passionate about marketing automation and, along with the team, is rapidly making MarCloud the go-to place for Marketing Cloud and Salesforce expertise. He unapologetically uses the terms Pardot, Account Engagement and MCAE interchangeably.
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