What is Salesforce Engage?
Salesforce Engage is a tool within Marketing Cloud Account Engagement (formerly Pardot) designed for sales teams.
It helps sales reps engage with prospects more effectively by giving them access to marketing-approved content, lead insights, and email tracking.
With Salesforce Engage, sales teams can send personalised messages to leads and track their interactions in real time, ensuring they follow up at the right moment with the right information. It’s ideal for aligning marketing and sales efforts, ensuring that sales reps have the tools they need to nurture leads and close deals faster.
Capabilities & More information
Capabilities of Salesforce
With Salesforce Engage, customers have access to:
- Pre-approved, marketing-supplied content for sales teams
- Real-time email tracking and notifications for lead interactions
- Personalised email templates
- Lead insights
- Integration with Salesforce CRM
- Campaign tracking tools
- Easy-to-use interface
- Reporting tools
Learn more about Salesforce
Now you've got the basics, dive into more detailed guides...
