What is Salesforce Einstein?
Salesforce Einstein is an intelligent addition to the Salesforce CRM platform, it is designed to make users' Customer 360 suite even smarter. It’s the world’s first generative AI that is built specifically for customer relationship management (CRM), and it’s embedded into key Salesforce products like Marketing Cloud, Sales Cloud, Service Cloud, and Commerce Cloud.
Think of Einstein as an AI assistant that helps businesses look for new sales opportunities, resolve service issues and create personalised customer experiences. With over 200 billion predictions generated daily, Einstein transforms users' CRM data into actionable insights without the hassle of complex data prep! It stands out because it’s both data-ready and modelling-ready which means users do not have to worry about setting up complex models or managing data. Instead, Einstein provides insightful recommendations straight from the CRM data.
It is seamlessly integrated into Salesforce’s existing system, enabling smooth deployment across various functions like sales, marketing, and IT. In short, Salesforce Einstein makes it easier to understand and engage with customers, giving users the edge in a competitive market while keeping everything straightforward and efficient.
Capabilities & More information
Capabilities of Salesforce
Salesforce Einstein enhances features and functionality:
- Data-ready and modelling ready
- Predictive insights
- Integrated AI for CRM
- Personalised customer experiences
- Easy implementation
- Advanced machine learning
- Scalable solutions
- Customer insights
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