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What is Automation Studio?

Automation Studio is a powerful tool within Salesforce Marketing Cloud Engagement that allows businesses to automate their marketing processes.

It’s designed for automating tasks like importing and exporting data, and segmenting customer lists. 

Automation Studio helps marketers save time and improve efficiency by ensuring key processes are executed automatically, without manual intervention. It’s especially useful for businesses looking to streamline repetitive tasks and scale their marketing efforts with minimal complexity.

Screenshot of Marketing Cloud Automation Studio Activities

Capabilities & More information

Capabilities of Salesforce

With Automation Studio, customers have access to:

  • Workflow automation
  • Drag-and-drop interface
  • Scheduled and triggered automation
  • Real-time data synchronisation between systems
  • Integration with Salesforce CRM
  • Segmentation tools
  • Built-in tracking and reporting
  • Customisable workflows

Talk to us

Tell us what problems you need to solve and our certified Salesforce consultants will respond to arrange a 15-minute call.

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