Marketing Cloud • Studios

Automation Studio or Journey Builder? That is the question! Automation tools are, by nature, supposed to make your life easier. But when you’re stuck on the what and why, it can be difficult to get started.

When it comes to Marketing Cloud’s Automation Studio vs Journey Builder, a common problem we see people struggle with is knowing how to differentiate between the two, and which one they should use in certain scenarios.

What’s the difference between Automation Studio and Journey Builder?

In a nutshell, Automation Studio is a data management and processing platform best used for bulk data management and processing large volumes of data. While Automation Studio can seem like a complex creature, we guarantee you’ll be pleasantly surprised if you stick with it.

Journey Builder, on the other hand, is notably the simpler of the two functions, and there are many features you can tap into to take your email marketing to another level. Journey Builder is mostly used for one-to-one marketing journeys and is a useful way to plan and personalise customer journeys across different marketing channels.

Instead of getting bogged down in trying to understand the benefits of each feature and when to use them, we’ve created an entire eBook that explains all of that for you!

Download the Automation Studio vs. Journey Builder eBook

What to expect from this eBook?

Take a deep dive into Automation Studio and Journey Builder, as we explain:

• An introduction to Automation Studio
• An introduction to Journey Builder
• The differences between the two 
• A guide to Automation Studio 
  • Prerequisites & permissions
  • Activities
  • Use cases
  • Tips & best practices
  • Things you need to know
• A guide to Journey Builder
  • Prerequisites & permissions
  • Activities
  • Use cases
  • Tips & best practices
  • Things you need to know
• How Automation Studio & Journey Builder work together

Free download: Automation Studio vs. Journey Builder eBook

With this resource, you’ll no longer be scratching your head trying to work out the differences between Marketing Cloud’s Automation Studio and Journey Builder. You’ll have a clearer picture of which is most suitable for your needs, as well as tips for getting the most out of each feature.

Download your copy of the Automation Studio vs. Journey Builder eBook here.

If you need more advice or assistance, we’re just an email away. Drop us a line at [email protected] – we’re happy to help!