It's not uncommon for people to often feel confused when it comes to knowing the difference between Marketing Cloud's Automation Studio and Journey Builder. Consider this as your ultimate guide as we explain the what each one does, when you should use them, and why.
1 min
Automation Studio or Journey Builder? That is the question! Automation tools are, by nature, supposed to make your life easier. But when you’re stuck on the what and why, it can be difficult to get started.
When it comes to Marketing Cloud’s Automation Studio vs Journey Builder, a common problem we see people struggle with is knowing how to differentiate between the two, and which one they should use in certain scenarios.
In a nutshell, Automation Studio is a data management and processing platform best used for bulk data management and processing large volumes of data. While Automation Studio can seem like a complex creature, we guarantee you’ll be pleasantly surprised if you stick with it.
Journey Builder, on the other hand, is notably the simpler of the two functions, and there are many features you can tap into to take your email marketing to another level. Journey Builder is mostly used for one-to-one marketing journeys and is a useful way to plan and personalise customer journeys across different marketing channels.
Instead of getting bogged down in trying to understand the benefits of each feature and when to use them, we’ve created an entire eBook that explains all of that for you!
Download the Automation Studio vs. Journey Builder eBook
Take a deep dive into Automation Studio and Journey Builder, as we explain:
With this resource, you’ll no longer be scratching your head trying to work out the differences between Marketing Cloud’s Automation Studio and Journey Builder. You’ll have a clearer picture of which is most suitable for your needs, as well as tips for getting the most out of each feature.
Download your copy of the Automation Studio vs. Journey Builder eBook here.
If you need more advice or assistance, we’re just an email away. Drop us a line at getintouch@marcloudconsulting.com - we’re happy to help!
Carl spent eight years in sales before moving to consulting in the martech space with Pardot, Marketing Cloud and Sales Cloud. With his first-hand experience, he's able to produce solutions with the full lead-to-revenue cycle in mind. He loves seeing his clients thrive as a result of working together, and this buzz drives him in every project he delivers. Focused on delivering a 5-star experience for clients, Carl is a Salesforce Marketing Champion who actively engages with the Salesforce community both directly and via blog posts.
More by Carl MortimerTo continue on our mission to help make your Pardot experience as valuable as possible, we’ve created an eBook all about Automation Studio and Journey Builder – what they are, what they do, and how to use them! Download your copy.
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MarCloud is a team of certified Pardot, Marketing Cloud, and Salesforce specialists. We help businesses to unlock the potential of marketing automation. Sign up to receive regular Marketing Cloud content to help you align your technology with your business goals.
Sign up to the newsletterTo continue on our mission to help make your Pardot experience as valuable as possible, we’ve created an eBook all about Automation Studio and Journey Builder.
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