[eBook] Account Engagement Landing Page & Email Development Best Practices
[eBook] Marketing Cloud Account Engagement Landing Page & Email Development Best Practices
Account Engagement • Best Practice
Historically, Marketing Cloud Account Engagement (formerly Pardot) users have relied on coding or developer experience to effectively create landing pages and emails. However, with the introduction of Account Engagement’s Landing Page Builder and Email Builder, this is no longer the case.
While custom coding is still, of course, an option, some clients don’t always know the differences and benefits between using Account Engagement’s designated Builder feature and custom coding, how to make the most of each option, and what they should keep in mind when using either one.
If everything just mentioned sounds like something you’ve been pondering yourself, then you’ve come to the right place! We’ve put everything we know about Account Engagement landing pages and emails into one place, with our Best Practices for Developing Marketing Cloud Account Engagement Emails & Landing Pages eBook.
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