David has worked in marketing roles for nearly 20 years across a mix of insurance, travel/tourism, and dental businesses. He has a passion for new technology and all things digital, specialising in Salesforce Marketing Cloud Engagement. He believes in achieving the best outcome for customers through automated journeys and personalised messaging.
Marketing Cloud Engagement is a dream for customer journey creativity… until it comes to integration. The automation, personalisation, and analytics tools are all there, but unlocking their potential depends on how well your Marketing Cloud instance integrates with Salesforce CRM. This is exactly what our recent webinar tackled.
David Spelman
5 mins
Despite the buzz around AI and all the flashy things it can do, foundational marketing channels such as SMS are still leading the way when it comes to customer engagement. In the Salesforce world, SMS marketing is made easy using Mobile Connect - part of Mobile Studio - which comes with many options for connecting customers with brands.
David Spelman
5 mins
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