David Spelman

David has worked in marketing roles for nearly 20 years across a mix of insurance, travel/tourism, and dental businesses. He has a passion for new technology and all things digital, specialising in Salesforce Marketing Cloud Engagement. He believes in achieving the best outcome for customers through automated journeys and personalised messaging.

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Campaign management Marketing Cloud

Mobile Connect: The SMS Powerhouse of Marketing Cloud Engagement

Despite the buzz around AI and all the flashy things it can do, foundational marketing channels such as SMS are still leading the way when it comes to customer engagement. In the Salesforce world, SMS marketing is made easy using Mobile Connect - part of Mobile Studio - which comes with many options for connecting customers with brands.

David Spelman

5 mins

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