Tableau CRM Analytics Studio • Prospect & Activity Dataset
This blog was written before Pardot was renamed to Marketing Cloud Account Engagement. You can read more about the name change and what it means here.
From assisting clients over the past year with their Tableau CRM Analytics Studio, I’ve seen the Prospect and Activity Dataset prove time and time again to be the key dataset in helping report on which content influences specific prospects in their journey. This is because it displays prospect demographics and engagement metrics together.
If you have already set up your Analytics Studio B2B Marketing Analytics (B2BMA) app, you may have noticed the dataset called ‘Prospect and Activity’. However, this depends on your edition. This B2B Marketing Analytics dataset is only available in Pardot Plus, Advanced, and Premium Editions. It is available for an extra cost in Pardot Pro and Ultimate Editions.
During configuration of the B2B MA App, alongside additional optional features, we have the option to include this dataset to display up to three years of engagement history information and create custom reports based on this dataset in your B2B MA App.