What is Marketing Cloud Connect?
Marketing Cloud Connect is a Salesforce tool that integrates Marketing Cloud Engagement with Salesforce CRM aka Sales Cloud, enabling businesses to sync data between the two platforms.
It ensures that marketing and sales teams can work with unified customer data, improving collaboration and allowing marketers to use CRM data for more targeted campaigns.
Marketing Cloud Connect also allows businesses to automate and personalise communication based on real-time CRM data. It’s especially valuable for companies looking to bridge the gap between marketing and sales efforts and ensure that customer interactions are consistent across channels.
Capabilities & More information
Capabilities of Salesforce
With Marketing Cloud Connect, customers have access to:
- Real-time data synchronisation between Marketing Cloud and Sales Cloud
- Tools to build personalised campaigns using CRM data
- Ability to create customer journeys based on CRM insights
- Automation tools for sending messages triggered by CRM updates
- Enhanced segmentation using CRM data
- Reporting tools
- Integration with Journey Builder
- Tools to track the impact of marketing efforts on sales outcomes
Learn more about Salesforce
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