What is B2B Commerce?
Salesforce B2B Commerce is a solution designed for businesses that sell to other businesses, making it easier for their customers to buy online. It offers a streamlined experience,...
Salesforce products explained
You’re not the first and you won’t be the last person to wonder how Salesforce products differ from each other, what their current names are, and which may be the best fit for your business.
What's what in Salesforce?
The Salesforce ecosystem has seen many changes over the years, thanks to software acquisitions, new product launches, and platforms undergoing name changes as they evolve. Plus, across the full portfolio, there are hundreds of features to get your head around!
It’s no wonder customers are searching basic questions like ‘What is Salesforce Platform?’, ‘What is Pardot?’, ‘What is Salesforce Sales Cloud?’, ‘What is Journey Builder?’.
To save you the time and effort of repeatedly Google-ing said questions, we’ve created the library below, telling you exactly what’s what in Salesforce. You can filter by business function, product, or simply sort by A-Z. You can also hit the search box to find specific terms you’re confused about.
Business function:
Product:
Popular features:
What is Experience Cloud?
Experience Cloud (formerly Community Cloud) is Salesforce’s platform for building digital experiences.
What is Marketing Cloud?
Salesforce Marketing Cloud is the umbrella name for the Marketing Cloud portfolio of marketing software. Generally, these are designed to help businesses engage with their customer...
What is Marketing Cloud Engagement?
Marketing Cloud Engagement is a part of the Salesforce Marketing Cloud umbrella of products, that focuses on creating and managing customer journeys. It allows businesses to automa...
What is Marketing Cloud Growth Edition?
Marketing Cloud Growth Edition is a version of Salesforce Marketing Cloud tailored for smaller businesses or those just starting with marketing automation.
What is Marketing Cloud Advanced Edition?
Marketing Cloud Advanced is the latest addition to Salesforce’s Marketing Cloud suite of products, built on the core Salesforce platform, like Marketing Cloud Growth.
What is Marketing Cloud Account Engagement?
Marketing Cloud Account Engagement (formerly known as Pardot) is Salesforce’s tool for managing B2B marketing automation.
What is Marketing Cloud Personalization?
Marketing Cloud Personalization (formerly Interaction Studio) allows businesses to create highly targeted and tailored experiences for their customers.
What is Marketing Cloud Intelligence?
Marketing Cloud Intelligence (formerly Datorama) is a data and analytics tool within Salesforce Marketing Cloud.
What is Pardot?
Pardot is Salesforce’s primarily B2B marketing automation platform, now called Marketing Cloud Account Engagement.
