What is B2B Commerce?
Salesforce B2B Commerce is an e-commerce solution designed specifically for business-to-business purchasing. Unlike consumer retail platforms, B2B Commerce supports features such a...
Salesforce glossary
You’re not the first and you won’t be the last person to wonder how Salesforce products differ from each other, what their current names are, and which may be the best fit for your business.
What's what in Salesforce?
The Salesforce ecosystem has seen many changes over the years, thanks to software acquisitions, new product launches, and platforms undergoing name changes as they evolve. Plus, across the full portfolio, there are hundreds of features to get your head around!
It’s no wonder customers are searching basic questions like ‘What is Salesforce Platform?’, ‘What is Pardot?’, ‘What is Salesforce Sales Cloud?’, ‘What is Journey Builder?’.
To save you time, we’ve created the library below, explaining exactly what’s what in Salesforce. You can filter by business function, product, or simply sort by A-Z. You can also hit the search box to find specific terms you’re confused about.
Business function:
Product:
Popular features:
What is Experience Cloud?
Salesforce Experience Cloud is Salesforce’s platform for building connected digital experiences such as customer portals, partner portals, help centres, and community forums. These...
What is Marketing Cloud?
Salesforce Marketing Cloud is not one single tool. It is the broader name for Salesforce’s marketing portfolio, which includes multiple products built for different marketing needs...
What is Marketing Cloud Engagement?
Salesforce Marketing Cloud Engagement is one of the core products within the Salesforce Marketing Cloud portfolio. It focuses on customer engagement and journeys, enabling business...
What is Marketing Cloud Growth Edition?
Marketing Cloud Growth Edition is a marketing automation product within the Salesforce marketing portfolio. It provides campaign management, audience segmentation, automation, and...
What is Marketing Cloud Advanced Edition?
Salesforce Marketing Cloud Advanced Edition is a higher-tier version of Marketing Cloud Growth Edition, offering the same core marketing automation capabilities but with additional...
What is Marketing Cloud Account Engagement?
Marketing Cloud Account Engagement is a marketing automation tool designed primarily for B2B businesses with longer sales cycles and multiple decision-makers. It helps marketing te...
What is Marketing Cloud Personalization?
Marketing Cloud Personalization is Salesforce’s real-time personalisation and interaction management platform. It allows organisations to analyse customer behaviour and respond ins...
What is Marketing Cloud Intelligence?
Marketing Cloud Intelligence is Salesforce’s platform for centralising marketing data and performance reporting. It brings together data from advertising platforms, marketing autom...
What is Pardot?
Pardot is the former name of Salesforce’s B2B marketing automation platform, now known as Marketing Cloud Account Engagement, which helps businesses generate leads, nurture prospec...
