What is Marketing Cloud Intelligence?
Marketing Cloud Intelligence (formerly Datorama) is a data and analytics tool within Salesforce Marketing Cloud.
It helps businesses pull in data from all their marketing channels to get a complete view of performance.
By providing dashboards and reports that are easy to customise, Marketing Cloud Intelligence makes it simple to track ROI, compare campaign performance, and make data-driven decisions. It’s perfect for marketers who need to keep an eye on multiple campaigns and channels without drowning in spreadsheets.
Capabilities & More information
Capabilities of Salesforce
With Marketing Cloud Intelligence, customers have access to:
- Centralised data collection from all marketing channels
- Customisable dashboards to track key performance indicators (KPIs)
- AI-driven insights to optimise marketing spend
- Integration with Salesforce CRM for unified reporting
- Multi-channel attribution to understand campaign impact
- Advanced reporting tools for real-time performance tracking
- Automated data cleansing and transformation
- Predictive analytics to anticipate customer behaviour and trends
Learn more about Salesforce
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