What is Marketing Cloud Advanced Edition?
Marketing Cloud Advanced is the latest addition to Salesforce’s Marketing Cloud suite of products, built on the core Salesforce platform, like Marketing Cloud Growth.
It is a more premium edition designed to address the increasing demands of modern marketing teams. Whether you’re managing multiple brands, orchestrating cross-channel campaigns, or needing more sophisticated automation, this advanced edition is built to handle the complexity.
MC Advanced is tailored for businesses seeking increased data control, deeper personalisation, and more responsive, real-time customer interactions. If you’ve been using Marketing Cloud Growth or Marketing Cloud Plus, this new edition represents a natural progression to handle larger audiences, more intricate data workflows, and the need for real-time communication.
Capabilities & More information
Capabilities of Salesforce
With Marketing Cloud Advanced, customers have access to:
- Unified customer data
- Real-time data syncing
- Two-way SMS conversations
- Einstein Engagement Scoring
- Einstein Send Time Optimization
- Einstein Content Selection
- Einstein Journey Builder enhancements
- Multi-channel analytics
Learn more about Salesforce
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