What is Marketing Cloud Account Engagement?
Marketing Cloud Account Engagement (formerly known as Pardot) is Salesforce’s tool for managing B2B marketing automation.
It helps businesses engage with their prospects by creating personalised campaigns, tracking leads, and aligning sales and marketing teams.
Designed for businesses that want to nurture leads through the sales funnel, Account Engagement enables marketers to set up automated workflows, score leads, and hand them off to sales at the right moment. It’s particularly useful for B2B companies with longer sales cycles.
Capabilities & More information
Capabilities of Salesforce
With Marketing Cloud Account Engagement, customers have access to:
- Automated lead scoring and grading to prioritise sales efforts
- Email marketing and automation tools to nurture leads
- Integration with Salesforce CRM for seamless lead handoff
- Personalised content delivery based on customer behaviour
- Customisable workflows to automate repetitive tasks
- Detailed campaign reporting and ROI tracking
- Lead management tools for sales and marketing alignment
- Advanced segmentation for targeted outreach
Learn more about Salesforce
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