What is B2B Marketing Analytics app?
The B2B Marketing Analytics app is a tool within Salesforce that helps businesses analyse their marketing data and generate insights specifically for B2B marketing.
The app provides pre-built dashboards and reports that make it easy to track the performance of marketing campaigns, lead generation efforts, and overall ROI.
With this app, B2B marketers can quickly identify which campaigns are working, which leads are worth focusing on, and where improvements can be made. It’s designed to simplify the often-complex world of marketing analytics.
Capabilities & More information
Capabilities of Salesforce
With B2B Marketing Analytics app, customers have access to:
- Pre-built dashboards tailored for B2B marketing analysis
- Real-time reporting on campaign and lead performance
- Tools for tracking lead generation, conversion, and ROI
- Advanced filtering and segmentation for deeper insights
- Integration with Salesforce CRM for data consistency
- Predictive analytics to identify high-value leads
- Customisable reports to meet specific business needs
- AI-driven insights to optimise marketing strategies
Learn more about Salesforce
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