What is Account Engagement for Slack?
Account Engagement for Slack is a tool that integrates Salesforce’s Marketing Cloud Account Engagement (formerly Pardot) with Slack, the popular workplace messaging platform.
This integration allows marketing and sales teams to collaborate more effectively by sharing lead information, updates, and tasks directly within Slack.
With real-time notifications and shared access to important data, this tool helps teams stay on top of their campaigns and leads, without needing to constantly switch between different platforms.
Capabilities & More information
Capabilities of Salesforce
With Account Engagement for Slack, customers have access to:
- Real-time notifications about lead activity and engagement
- Lead and campaign insights delivered directly in Slack channels
- Collaboration features for marketing and sales alignment
- Integration with Salesforce CRM for instant data access
- Lead assignment updates shared across teams
- Automated notifications about key events in customer journeys
- Tools to manage leads and tasks without leaving Slack
- Custom workflows to automate tasks between Account Engagement and Slack
Learn more about Salesforce
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