Use the resources below to learn more about Marketing Cloud, including Account Engagement (powered by Pardot), with expert guides, tips, and tricks that will help you use your systems with best practice and for great results.
This handbook gives a straightforward explanation of Pardot grading and scoring. It outlines default versus custom models and provides a basic understanding of lead qualification. If you’ve ever wondered what the difference is between grading and scoring, we cover it.
Download nowThe Pardot Grading & Scoring Worksheet is a practical tool that marketers can use to figure out the answers to their Scoring and Grading models. Using the process we use ourselves, it will guide you step-by-step through the information you need about your buyers.
Download nowTidying your Pardot account is step one in making your life easier, saving time and increasing return on marketing investment! Here you’ll find a complete guide to organising your Pardot account like a pro – whether you’re working with a new implementation or a mature account that’s in a bit of a mess.
Download nowGain a fresh perspective and a roadmap for success by running a detailed audit of your Pardot (now called Marketing Cloud Account Engagement) account. uncover new opportunities to use your Pardot automation tool for improved lead generation and nurture. Download the free checklist.
Download nowAI is revolutionising how marketers work, and Salesforce has been leading the charge with its AI offerings for marketing automation. If you’re already using Einstein for Marketing Cloud, you might be wondering how Agentforce fits into the picture. Is it a replacement? An upgrade? Or something entirely different?
Tom Ryan
3 mins
Salesforce customers have seen exciting innovations in 2024, with new Marketing Cloud Editions and the introduction of Agentforce leading the charge. Agentforce, Salesforce’s latest AI-driven tool, promises to revolutionise how businesses operate by streamlining workflows and delivering personalised customer experiences.
Tom Ryan
3 mins
Salesforce customers from across the globe recently tuned into a live webinar hosted by MarCloud Consulting, featuring Chris Pannell, Regional Vice President at Salesforce, and Tom Ryan, Founder and CEO of MarCloud. The session covered everything from Marketing Cloud Growth and Advanced Editions to the role of Data Cloud and Einstein AI.
Liyana Yusoff
3 mins
With a solid list of direct enquiries already within Marketing Cloud, Bruntwood was keen to run sophisticated email marketing to re-engage cold leads and drive them to convert.
Read case study
Learn how Kirkpatrick Price promoted their remote services through lockdown with help of Pardot (Account Engagement) and the MarCloud team.
Read case studyB2B marketing nirvana is the ultimate state every Salesforce marketer dreams of. How close are you to marketing serenity? Take our free online quiz to find out whether you're 'Conscious', 'Aware', 'Enlightened', or 'Nirvana'. Using 25 quick and easy questions, we'll mark your answers against our market-leading 'B2BMA Nirvana by MarCloud' framework.
B2B Marketing Nirvana QuizAnswer a handful of questions and receive our recommendation on the Salesforce marketing platform that could be best suited to your business; Account Engagement, Marketing Cloud Engagement, or a mix of both. Get your result immediately then contact us to validate or discuss it.
Pardot vs Marketing Cloud Quiz
Join MarCloud Founder & CEO, Tom Ryan, as we walk through Marketing Cloud Growth and Advanced Editions and explain why being 'on-core' is so valuable for Salesforce customers.
See webinar![Maximising the Benefits of MCAE Forms with Script [Webinar Replay]](https://img.youtube.com/vi/7mWkpsYaDfo/maxresdefault.jpg)
If you missed the ‘Maximise the Benefits of MCAE Forms with Script’ webinar, don’t worry – here’s a recap covering the essentials, from built-in benefits to advanced scripting techniques.
See webinar
![Coloured background with text Marketing Cloud Editions: Growth & Advanced [Webinar Replay]](https://www.datocms-assets.com/103555/1733972892-marketing-cloud-editions-growth-advanced.png?auto=format&dpr=0.5&w=1568)
