Use the resources below to learn more about Marketing Cloud, including Account Engagement (powered by Pardot), with expert guides, tips, and tricks that will help you use your systems with best practice and for great results.
By the end of the free guide, you’ll know what each tool does, how it fits into your existing processes, and why adopting Agentforce now is key to staying ahead. If you’re ready to see how AI can save you time and deliver a stronger ROI, you need this eBook.
Download nowUnderstand Marketing Cloud Growth and Advanced, who it’s for, and how it works within the Salesforce. This is the new Marketing On-Core platform that makes everything more possible with Data Cloud.
Download nowThis handbook gives a straightforward explanation of Pardot grading and scoring. It outlines default versus custom models and provides a basic understanding of lead qualification. If you’ve ever wondered what the difference is between grading and scoring, we cover it.
Download nowThe Pardot Grading & Scoring Worksheet is a practical tool that marketers can use to figure out the answers to their Scoring and Grading models. Using the process we use ourselves, it will guide you step-by-step through the information you need about your buyers.
Download nowWhen marketing and sales teams operate in silos, opportunities slip through the cracks. Leads generated by marketing may not reach sales promptly, and sales might lack context about a lead’s journey. Or worse, qualified leads sit untouched because the sales team doesn’t know how warm they are.
Tom Ryan
4 mins
Marketing Cloud Engagement is a dream for customer journey creativity… until it comes to integration. The automation, personalisation, and analytics tools are all there, but unlocking their potential depends on how well your Marketing Cloud instance integrates with Salesforce CRM. This is exactly what our recent webinar tackled.
David Spelman
5 mins
In today’s marketing world, technology decisions are business decisions. When resources are tight, pressure is high, and expectations are even higher, marketing directors and managers need to show fast results. That’s where a premium marketing automation platform such as Salesforce Marketing Cloud comes in.
Tom Ryan
4 mins
With more than 1,000 Account Engagement forms to manage, Roland DG needed a new, streamlined approach to reduce wasted hours and tedious admin.
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To keep up with global expansion, Terrapinn needed a solution to relieve pressure on their Salesforce CRM. As a long-time client of MarCloud's, they approached us to lead the project.
Read case studyMaximising marketing ROI is the ultimate goal for every Salesforce marketer. How close are you to proving marketing and sales attribution? Take our free online quiz to find out. Using 25 quick and easy questions, we'll mark your answers against our market-leading MarCloud ROI Framework.
Measuring ROI QuizAnswer a handful of questions and receive our recommendation on the Salesforce marketing platform that could be best suited to your business; Account Engagement, Marketing Cloud Engagement, or a mix of both. Get your result immediately then contact us to validate or discuss it.
Pardot vs Marketing Cloud Quiz
Designed for Salesforce Marketing Cloud customers, our proven MarCloud ROI Framework guides marketing operations professionals in effectively tying automated marketing to revenue and ROI.
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Join David Spellman, Head of Client Services, and Tom Ryan, MarCloud Consulting Founder, as they share practical insights into making Marketing Cloud integration with Salesforce easier, smarter, and more impactful.
See webinar
![Coloured background with text Mastering Marketing Cloud Integration with Salesforce [Webinar]](https://www.datocms-assets.com/103555/1747881623-marketing-cloud-journey-integration-webinar.png?auto=format&dpr=0.5&w=1568)
