HubSpot
How to Measure HubSpot ROI
A guide for marketing leaders using HubSpot to prove ROI, secure budget, and run creative campaigns without the tech headaches.
Download nowMarketing Cloud & Pardot Resources
Use the resources below to learn more about Marketing Cloud, including Account Engagement (powered by Pardot), with expert guides, tips, and tricks that will help you use your systems with best practice and for great results.
Latest eBooks
HubSpotMarketing CloudAccount Engagement
Salesforce Marketing Cloud to HubSpot Migration
Get your hands on the exact migration process MarCloud follows for Marketing Cloud and HubSpot, plus tips for integrating your new account with Salesforce CRM.
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AgentforceMarketing CloudAccount Engagement
A Guide to Agentforce & Einstein for Marketers
By the end of the free guide, you’ll know what each tool does, how it fits into your existing processes, and why adopting Agentforce now is key to staying ahead. If you’re ready to see how AI can save you time and deliver a stronger ROI, you need this eBook.
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Marketing Cloud
Marketing Cloud Growth and Advanced Unpacked
Understand Marketing Cloud Growth and Advanced, who it’s for, and how it works within the Salesforce. This is the new Marketing On-Core platform that makes everything more possible with Data Cloud.
Download nowRecent posts from the blog
Secrets we give away for free
HubSpot Lead Scoring Best Practices & Examples
It’s easy to assume your HubSpot lead scoring is functioning as it should, but if sales reps are pushing back on lead quality, or you’re struggling to prove marketing influence on pipeline, your scoring isn’t accurately surfacing leads worth pursuing.
Tom Ryan
7 mins
Marketing Cloud Next vs HubSpot: Which Platform Fits Best?
There’s a trend in the conversations we’re having with marketing leaders these days. Teams that have been using Salesforce Account Engagement (Pardot) or Marketing Cloud Engagement for years are looking at alternatives, and this typically leads them to two options. Either they stay within the Salesforce ecosystem by moving to Marketing Cloud Next (one of Salesforce’s ‘on core’ marketing platforms), or they switch to HubSpot.
Tom Ryan
8 mins
Salesforce Marketing Cloud Next: Is it Time to Move?
If you've been using Marketing Cloud Account Engagement (Pardot) for a few years, you'll know the product roadmap has stayed very, very still. Feature requests from years ago haven't arrived, leaving workarounds as permanent fixtures. Many marketers feel as though the platform they invested in isn't keeping up with what teams need it to do.
Tom Ryan
5 mins
Recent Case Studies
Technology & digital consultancy
HubSpot migration improves Scott Logic marketing operations
See how MarCloud partnered with Scott Logic to migrate from Marketing Cloud Account Engagement (fka Pardot) to HubSpot Marketing Hub, delivering a robust and scalable marketing platform integrated with Salesforce.
Read case study
Non-profits
Pardot optimisation exceeds fundraising target by 97%
Partnering with MarCloud, Pieta optimised their Salesforce Account Engagement (Pardot) setup, achieving a 97% increase over their fundraising target and setting the foundation for ongoing campaign success.
Read case studyFeatured Tools
AI tool
Ask MarCloud Anything
We uploaded years of documentation and thoughts from our Founder and CEO so you could speak to him and get answers in real-time. Chat to him now about all things Salesforce, Marketing Cloud, and HubSpot.
Chat now
Quiz
Quiz: Measure Marketing Cloud ROI
Maximising marketing ROI is the ultimate goal for every Salesforce marketer. How close are you to proving marketing and sales attribution? Take our free online quiz to find out. Using 25 quick and easy questions, we'll mark your answers against our market-leading MarCloud ROI Framework.
Measuring ROI QuizFeatured Webinars
Lead Scoring & Fit
Duration: 00:31:17This webinar is platform-agnostic and useful to all B2B marketers. In this webinar, Tom Ryan focuses on Phase 2 of the MarCloud ROI Framework, walking you through the basics of setting up your lead scoring model.
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Pardot to HubSpot Migration
Duration: 25:16Thinking about moving from Pardot to HubSpot? In this video, we walk through what the migration really looks like, including realistic timelines, how to handle your data properly, and the main costs to plan for.
See webinar