Use the resources below to learn more about Marketing Cloud, including Account Engagement (powered by Pardot), with expert guides, tips, and tricks that will help you use your systems with best practice and for great results.
Get your hands on the exact migration process MarCloud follows for Marketing Cloud and HubSpot, plus tips for integrating your new account with Salesforce CRM.
Download nowBy the end of the free guide, you’ll know what each tool does, how it fits into your existing processes, and why adopting Agentforce now is key to staying ahead. If you’re ready to see how AI can save you time and deliver a stronger ROI, you need this eBook.
Download nowUnderstand Marketing Cloud Growth and Advanced, who it’s for, and how it works within the Salesforce. This is the new Marketing On-Core platform that makes everything more possible with Data Cloud.
Download nowThis handbook gives a straightforward explanation of Pardot grading and scoring. It outlines default versus custom models and provides a basic understanding of lead qualification. If you’ve ever wondered what the difference is between grading and scoring, we cover it.
Download nowWhen HubSpot and Salesforce don’t align properly, reports are unreliable, sales complain about poor-quality or incomplete leads, and marketing teams struggle to prove the impact of their campaigns. Not to mention senior leadership questioning the numbers being presented. In many cases, these problems can be traced back to something that seems simple on the surface but has huge implications if not handled well: HubSpot Salesforce field mapping.
Tom Ryan
5 mins
If your marketing operations team is still seen as an IT service desk, there’s a serious misalignment in how your business values that function. Ops isn’t about ad hoc fixes, simple form builds, or reactive list requests. Reducing marketing operations to a ticketing queue undermines their potential and hinders your ability to scale, prove ROI, and remain creative.
Lenny Davies
3 mins
HubSpot has hundreds of pre-built connectors covering everything from Salesforce and Slack to Eventbrite and Zoom. For many organisations, these native integrations are enough to keep systems connected and data flowing. But what happens when your business uses a niche platform, or when the standard integration doesn’t support the exact fields or processes you need? This is where a HubSpot API integration is necessary.
Tom Ryan
4 mins
With more than 1,000 Account Engagement forms to manage, Roland DG needed a new, streamlined approach to reduce wasted hours and tedious admin.
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To keep up with global expansion, Terrapinn needed a solution to relieve pressure on their Salesforce CRM. As a long-time client of MarCloud's, they approached us to lead the project.
Read case studyWe uploaded years of documentation and thoughts from our Founder and CEO so you could speak to him and get answers in real-time. Chat to him now about all things Salesforce, Marketing Cloud, and HubSpot.
Chat nowGet AI-generated recommendations for your Account Engagement (Pardot) account with one simple click. Uncover hidden issues and missed opportunities for generating more ROI. Take the free audit for instant feedback.
One-Click Audit
Migrate Seamlessly from Pardot to HubSpot. MarCloud has spent years deeply immersed in both Pardot and HubSpot, so we know exactly where the pitfalls lie and how to avoid them.
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Designed for Salesforce Marketing Cloud customers, our proven MarCloud ROI Framework guides marketing operations professionals in effectively tying automated marketing to revenue and ROI.
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