Marketing Cloud & Pardot Resources

Use the resources below to learn more about Marketing Cloud, including Account Engagement (powered by Pardot), with expert guides, tips, and tricks that will help you use your systems with best practice and for great results.

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Latest eBooks

eBook cover with text A Guide to Agentforce and Einstein for Marketers
AgentforceMarketing CloudAccount Engagement

A Guide to Agentforce & Einstein for Marketers

By the end of the free guide, you’ll know what each tool does, how it fits into your existing processes, and why adopting Agentforce now is key to staying ahead. If you’re ready to see how AI can save you time and deliver a stronger ROI, you need this eBook.

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eBook cover with text Marketing Cloud Advanced Edition Unpacked
Marketing Cloud

Marketing Cloud Growth and Advanced Unpacked

Understand Marketing Cloud Growth and Advanced, who it’s for, and how it works within the Salesforce. This is the new Marketing On-Core platform that makes everything more possible with Data Cloud.

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ebook cover with text Pardot Scoring & Grading That Works
Account Engagement

Pardot Scoring & Grading That Works

This handbook gives a straightforward explanation of Pardot grading and scoring. It outlines default versus custom models and provides a basic understanding of lead qualification. If you’ve ever wondered what the difference is between grading and scoring, we cover it.

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Worksheet cover with text Pardot Scoring & Grading Worksheet
Account Engagement

Pardot Scoring & Grading Worksheet

The Pardot Grading & Scoring Worksheet is a practical tool that marketers can use to figure out the answers to their Scoring and Grading models. Using the process we use ourselves, it will guide you step-by-step through the information you need about your buyers.

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Recent posts from the blog

Secrets we give away for free

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Recent Case Studies

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Manufacturing

75% less time managing Account Engagement forms

With more than 1,000 Account Engagement forms to manage, Roland DG needed a new, streamlined approach to reduce wasted hours and tedious admin.

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Events

>50K USD per year saved in storage costs with Data Cloud

To keep up with global expansion, Terrapinn needed a solution to relieve pressure on their Salesforce CRM. As a long-time client of MarCloud's, they approached us to lead the project.

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Featured Tools

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AI tool

Ask MarCloud Anything

We uploaded years of documentation and thoughts from our Founder and CEO so you could speak to him and get answers in real-time. Chat to him now about all things Salesforce, Marketing Cloud, and HubSpot.

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Coloured background with text One-Click MCAE Audit
AI tool

One-Click MCAE Audit

Get AI-generated recommendations for your Account Engagement (Pardot) account with one simple click. Uncover hidden issues and missed opportunities for generating more ROI. Take the free audit for instant feedback.

One-Click Audit
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Featured Webinars

Webinar: Introducing the MarCloud ROI Framework

The MarCloud ROI Framework

Duration: 36:54

Designed for Salesforce Marketing Cloud customers, our proven MarCloud ROI Framework guides marketing operations professionals in effectively tying automated marketing to revenue and ROI.

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