Use the resources below to learn more about Marketing Cloud, including Account Engagement (powered by Pardot), with expert guides, tips, and tricks that will help you use your systems with best practice and for great results.
By the end of the free guide, you’ll know what each tool does, how it fits into your existing processes, and why adopting Agentforce now is key to staying ahead. If you’re ready to see how AI can save you time and deliver a stronger ROI, you need this eBook.
Download nowThe free guide to Marketing Cloud Advanced gives you clarity over what Marketing Cloud Advanced brings to the table, who it’s for, and how it works within the Salesforce world to help businesses like yours achieve marketing serenity.
Download nowThis handbook gives a straightforward explanation of Pardot grading and scoring. It outlines default versus custom models and provides a basic understanding of lead qualification. If you’ve ever wondered what the difference is between grading and scoring, we cover it.
Download nowThe Pardot Grading & Scoring Worksheet is a practical tool that marketers can use to figure out the answers to their Scoring and Grading models. Using the process we use ourselves, it will guide you step-by-step through the information you need about your buyers.
Download nowIt’s natural to approach artificial intelligence tools with caution. In fact, it’s the right thing to do. Every now and then, we hear a horror story about AI gone wrong, witnessing the fallout that has PR and marketing teams scrambling into damage control mode. When it comes to Salesforce AI, Agentforce guardrails protect your brand from having this worst-case scenario.
Tom Ryan
4 mins
Marketers comparing Marketing Cloud Editions are often confused about the options available to them - and the new products added in 2024 have only heightened that confusion! Marketing Cloud Advanced Edition is one of these new products. In our latest eBook, we unpack everything you need to know about this Salesforce tool.
Tom Ryan
2 mins
You might have heard about Agentforce, Einstein, and for a short period of time, Marketing GPT - three powerful AI tools within the Salesforce ecosystem - but how do they actually work, and more importantly, how can they make marketers’ lives easier?
Tom Ryan
2 mins
With a solid list of direct enquiries already within Marketing Cloud, Bruntwood was keen to run sophisticated email marketing to re-engage cold leads and drive them to convert.
Read case study
Learn how Kirkpatrick Price promoted their remote services through lockdown with help of Pardot (Account Engagement) and the MarCloud team.
Read case studyMarketing nirvana is the ultimate state every Salesforce marketer dreams of. How close are you to marketing serenity? Take our free online quiz to find out whether you're 'Conscious', 'Aware', 'Enlightened', or 'Nirvana'. Using 25 quick and easy questions, we'll mark your answers against our market-leading 'Marketing Nirvana by MarCloud' framework.
B2B Marketing Nirvana QuizAnswer a handful of questions and receive our recommendation on the Salesforce marketing platform that could be best suited to your business; Account Engagement, Marketing Cloud Engagement, or a mix of both. Get your result immediately then contact us to validate or discuss it.
Pardot vs Marketing Cloud Quiz
Mark Reid, Lead Consultant at MarCloud, shares strategies for incorporating Salesforce reports into your overall campaign strategy - perfect for marketers and Salesforce users aiming to maximise campaign impact and make data-driven decisions.
See webinar
Join MarCloud Founder & CEO, Tom Ryan, as we walk through Marketing Cloud Growth and Advanced Editions and explain why being 'on-core' is so valuable for Salesforce customers.
See webinar
![Coloured background with text Unpacking Marketing Cloud Advanced Edition [eBook]](https://www.datocms-assets.com/103555/1738027766-marketing-cloud-advanced-ebook-blog.png?auto=format&dpr=0.5&w=1568)
