Use the resources below to learn more about Marketing Cloud, including Account Engagement (powered by Pardot), with expert guides, tips, and tricks that will help you use your systems with best practice and for great results.
This handbook gives a straightforward explanation of Pardot grading and scoring. It outlines default versus custom models and provides a basic understanding of lead qualification. If you’ve ever wondered what the difference is between grading and scoring, we cover it.
Download nowThe Pardot Grading & Scoring Worksheet is a practical tool that marketers can use to figure out the answers to their Scoring and Grading models. Using the process we use ourselves, it will guide you step-by-step through the information you need about your buyers.
Download nowTidying your Pardot account is step one in making your life easier, saving time and increasing return on marketing investment! Here you’ll find a complete guide to organising your Pardot account like a pro – whether you’re working with a new implementation or a mature account that’s in a bit of a mess.
Download nowGain a fresh perspective and a roadmap for success by running a detailed audit of your Pardot (now called Marketing Cloud Account Engagement) account. uncover new opportunities to use your Pardot automation tool for improved lead generation and nurture. Download the free checklist.
Download nowRecently, MarCloud Consulting hosted a webinar sharing key insights into using Marketing Cloud Account Engagement (MCAE) forms to streamline engagement, improve data quality, and simplify form management. I’m Jon Chowdhury, Senior Lead Consultant at MarCloud and I led the webinar alongside my colleague, Eoin Walsh.
Jonathan Chowdhury
3 mins
At MarCloud, we’ve always been huge fans of Salesforce and the incredible tools they offer across the entire customer lifecycle. From supporting brands in lead generation to enabling meaningful, ongoing customer relationships, Salesforce has consistently delivered innovative solutions that empower marketers. But with Marketing Cloud Advanced Edition, Salesforce has taken things to a whole new level.
Tom Ryan
5 mins
With the introduction of Marketing Cloud Growth features for Salesforce Account Engagement (formerly Pardot) users, marketing professionals now have an exciting opportunity to enhance their customer engagement, streamline campaigns, and achieve greater ROI - with no added cost!
Triana Jarman
3 mins
With a solid list of direct enquiries already within Marketing Cloud, Bruntwood was keen to run sophisticated email marketing to re-engage cold leads and drive them to convert.
Read case study
Learn how Kirkpatrick Price promoted their remote services through lockdown with help of Pardot (Account Engagement) and the MarCloud team.
Read case studyB2B marketing nirvana is the ultimate state every Salesforce marketer dreams of. How close are you to marketing serenity? Take our free online quiz to find out whether you're 'Conscious', 'Aware', 'Enlightened', or 'Nirvana'. Using 25 quick and easy questions, we'll mark your answers against our market-leading 'B2BMA Nirvana by MarCloud' framework.
B2B Marketing Nirvana QuizAnswer a handful of questions and receive our recommendation on the Salesforce marketing platform that could be best suited to your business; Account Engagement, Marketing Cloud Engagement, or a mix of both. Get your result immediately then contact us to validate or discuss it.
Pardot vs Marketing Cloud Quiz![Maximising the Benefits of MCAE Forms with Script [Webinar Replay]](https://img.youtube.com/vi/7mWkpsYaDfo/maxresdefault.jpg)
If you missed the ‘Maximise the Benefits of MCAE Forms with Script’ webinar, don’t worry – here’s a recap covering the essentials, from built-in benefits to advanced scripting techniques.
See Webinar
Join MarCloud expert Triana Jarman as she runs through how to plan and execute an event using Engagement Studio, including pre and post-event activities, best practices and expert tips and tricks!
See Webinar
![Coloured background with text The Benefits of MCAE Forms with Script [Webinar Recap]](https://www.datocms-assets.com/103555/1731921293-mcae-forms-webinar.png?auto=format&dpr=0.5&w=1568)
