HubSpot
How to Measure HubSpot ROI
A guide for marketing leaders using HubSpot to prove ROI, secure budget, and run creative campaigns without the tech headaches.
Download nowMarketing Cloud & Pardot Resources
Use the resources below to learn more about Marketing Cloud, including Account Engagement (powered by Pardot), with expert guides, tips, and tricks that will help you use your systems with best practice and for great results.
Latest eBooks
HubSpotMarketing CloudAccount Engagement
Salesforce Marketing Cloud to HubSpot Migration
Get your hands on the exact migration process MarCloud follows for Marketing Cloud and HubSpot, plus tips for integrating your new account with Salesforce CRM.
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AgentforceMarketing CloudAccount Engagement
A Guide to Agentforce & Einstein for Marketers
By the end of the free guide, you’ll know what each tool does, how it fits into your existing processes, and why adopting Agentforce now is key to staying ahead. If you’re ready to see how AI can save you time and deliver a stronger ROI, you need this eBook.
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Marketing Cloud
Marketing Cloud Growth and Advanced Unpacked
Understand Marketing Cloud Growth and Advanced, who it’s for, and how it works within the Salesforce. This is the new Marketing On-Core platform that makes everything more possible with Data Cloud.
Download nowRecent posts from the blog
Secrets we give away for free
How to Manage Duplicates in HubSpot (& Prevent Them)
In almost every HubSpot audit we run, we uncover duplicate contacts or companies. Most of the time, teams aren’t even aware there’s an issue. The database has grown alongside new sales reps, new integrations, new forms, and somewhere along the way, a contact was created twice. Or a company record was duplicated because the domain was formatted slightly differently. Once you know duplicates exist, how do you go about managing them?
Tom Ryan
5 mins
Is Your Email Marketing Compliant? HubSpot & Salesforce Tips
Email compliance is one of the biggest risks marketing teams face. Whether you’re using HubSpot or Salesforce tools, it’s crucial to know the data rules in Europe, the UK, and North America. I’ll be the first to admit, this usually means concentrating hard on a blog that reads like legislation, so I’ll do my best to keep it straightforward. To be clear, this isn’t legal advice!
Tom Ryan
8 mins
Complete Guide to HubSpot Form Tracking for Proper Attribution
To implement HubSpot form tracking properly, you need more than a form on a page. Accurate attribution depends on UTMs, cookies, fields, lifecycle logic, and (where relevant) Google Tag Manager and cross-domain tracking. There’s no denying that HubSpot handles form creation and submission capture well out of the box, but reliable campaign-to-revenue reporting only happens after these are in place.
Tom Ryan
7 mins
Recent Case Studies
Non-profits
Pardot optimisation exceeds fundraising target by 97%
Partnering with MarCloud, Pieta optimised their Salesforce Account Engagement (Pardot) setup, achieving a 97% increase over their fundraising target and setting the foundation for ongoing campaign success.
Read case study
Manufacturing
75% less time managing Account Engagement forms
With more than 1,000 Account Engagement forms to manage, Roland DG needed a new, streamlined approach to reduce wasted hours and tedious admin.
Read case studyFeatured Tools
AI tool
Ask MarCloud Anything
We uploaded years of documentation and thoughts from our Founder and CEO so you could speak to him and get answers in real-time. Chat to him now about all things Salesforce, Marketing Cloud, and HubSpot.
Chat now
Quiz
Quiz: Measure Marketing Cloud ROI
Maximising marketing ROI is the ultimate goal for every Salesforce marketer. How close are you to proving marketing and sales attribution? Take our free online quiz to find out. Using 25 quick and easy questions, we'll mark your answers against our market-leading MarCloud ROI Framework.
Measuring ROI QuizFeatured Webinars
Pardot vs HubSpot
Duration: 40:42Migrate Seamlessly from Pardot to HubSpot. MarCloud has spent years deeply immersed in both Pardot and HubSpot, so we know exactly where the pitfalls lie and how to avoid them.
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The MarCloud ROI Framework
Duration: 36:54Designed for Salesforce Marketing Cloud customers, our proven MarCloud ROI Framework guides marketing operations professionals in effectively tying automated marketing to revenue and ROI.
See webinar