Use the resources below to learn more about Marketing Cloud, including Account Engagement (powered by Pardot), with expert guides, tips, and tricks that will help you use your systems with best practice and for great results.
By the end of the free guide, you’ll know what each tool does, how it fits into your existing processes, and why adopting Agentforce now is key to staying ahead. If you’re ready to see how AI can save you time and deliver a stronger ROI, you need this eBook.
Download nowUnderstand Marketing Cloud Growth and Advanced, who it’s for, and how it works within the Salesforce. This is the new Marketing On-Core platform that makes everything more possible with Data Cloud.
Download nowThis handbook gives a straightforward explanation of Pardot grading and scoring. It outlines default versus custom models and provides a basic understanding of lead qualification. If you’ve ever wondered what the difference is between grading and scoring, we cover it.
Download nowThe Pardot Grading & Scoring Worksheet is a practical tool that marketers can use to figure out the answers to their Scoring and Grading models. Using the process we use ourselves, it will guide you step-by-step through the information you need about your buyers.
Download nowIf your customer data is already fairly clean, meaning you have consistent names, emails, and no major duplication, you might not need to rely on Salesforce’s Identity Resolution to create a 360° view of your customers. Instead, there’s a simpler, more cost-effective route: Salesforce Data Cloud Batch Data Transforms.
Supan Maniar
5 mins
If you’re a Marketing Manager or Director using Salesforce platforms, there’s a good chance you’re grappling with a lot. From campaign planning and reporting to proving marketing ROI and keeping stakeholders happy, there’s no shortage of priorities. Add to that the technical side of managing marketing automation - data models, journeys, integrations - and it’s easy to see why many teams look for external support.
Tom Ryan
6 mins
For many marketing managers and directors working with Salesforce Marketing Cloud or HubSpot, proving the return on investment (ROI) of marketing activity is one of the most consistent challenges. You are juggling campaign performance, marketing technology, audience journeys, compliance, and reporting, all while fielding questions from the C-suite like: “What did we actually get from this?”
Tom Ryan
5 mins
With more than 1,000 Account Engagement forms to manage, Roland DG needed a new, streamlined approach to reduce wasted hours and tedious admin.
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To keep up with global expansion, Terrapinn needed a solution to relieve pressure on their Salesforce CRM. As a long-time client of MarCloud's, they approached us to lead the project.
Read case studyWe uploaded years of documentation and thoughts from our Founder and CEO so you could speak to him and get answers in real-time. Chat to him now about all things Salesforce, Marketing Cloud, and HubSpot.
Chat nowGet AI-generated recommendations for your Account Engagement (Pardot) account with one simple click. Uncover hidden issues and missed opportunities for generating more ROI. Take the free audit for instant feedback.
One-Click Audit
Designed for Salesforce Marketing Cloud customers, our proven MarCloud ROI Framework guides marketing operations professionals in effectively tying automated marketing to revenue and ROI.
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Join David Spellman, Head of Client Services, and Tom Ryan, MarCloud Consulting Founder, as they share practical insights into making Marketing Cloud integration with Salesforce easier, smarter, and more impactful.
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