HubSpot
How to Measure HubSpot ROI
A guide for marketing leaders using HubSpot to prove ROI, secure budget, and run creative campaigns without the tech headaches.
Download nowMarketing Cloud & Pardot Resources
Use the resources below to learn more about Marketing Cloud, including Account Engagement (powered by Pardot), with expert guides, tips, and tricks that will help you use your systems with best practice and for great results.
Latest eBooks
HubSpotMarketing CloudAccount Engagement
Salesforce Marketing Cloud to HubSpot Migration
Get your hands on the exact migration process MarCloud follows for Marketing Cloud and HubSpot, plus tips for integrating your new account with Salesforce CRM.
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AgentforceMarketing CloudAccount Engagement
A Guide to Agentforce & Einstein for Marketers
By the end of the free guide, you’ll know what each tool does, how it fits into your existing processes, and why adopting Agentforce now is key to staying ahead. If you’re ready to see how AI can save you time and deliver a stronger ROI, you need this eBook.
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Marketing Cloud
Marketing Cloud Growth and Advanced Unpacked
Understand Marketing Cloud Growth and Advanced, who it’s for, and how it works within the Salesforce. This is the new Marketing On-Core platform that makes everything more possible with Data Cloud.
Download nowRecent posts from the blog
Secrets we give away for free
How to Send SMS from Salesforce & HubSpot
SMS is an increasingly valuable channel for sales, marketing, and service teams. With higher open rates and faster response times than email, text messaging can significantly improve engagement when used appropriately.
Jake Harrison
4 mins
Boosting Lead Conversion in Salesforce Account Engagement
To improve lead and sales conversions in Salesforce Account Engagement, focus on three core areas: clean data and strong integrations, shared lifecycle stages between marketing and sales, and targeted nurture journeys in Engagement Studio. Reliable field mappings, consistent scoring and grading, and a smooth automated handoff help ensure leads reach sales at the right moment. Combined with personalisation, intent signals, and clear reporting in Salesforce, these steps create a predictable, measurable path to higher conversion rates.
Tom Ryan
5 mins
A Marketer's Guide to HubSpot Lead Management & Tracking
A practical guide to HubSpot lead management covering lead definitions, scoring, handoff, clean data, segmentation, integrations, and reporting. Learn how to build a clear, reliable process that improves lead quality and accelerates sales cycles.
Tom Ryan
6 mins
Recent Case Studies
Non-profits
Pardot optimisation exceeds fundraising target by 97%
Partnering with MarCloud, Pieta optimised their Salesforce Account Engagement (Pardot) setup, achieving a 97% increase over their fundraising target and setting the foundation for ongoing campaign success.
Read case study
Manufacturing
75% less time managing Account Engagement forms
With more than 1,000 Account Engagement forms to manage, Roland DG needed a new, streamlined approach to reduce wasted hours and tedious admin.
Read case studyFeatured Tools
AI tool
Ask MarCloud Anything
We uploaded years of documentation and thoughts from our Founder and CEO so you could speak to him and get answers in real-time. Chat to him now about all things Salesforce, Marketing Cloud, and HubSpot.
Chat now
AI tool
One-Click MCAE Audit
Get AI-generated recommendations for your Account Engagement (Pardot) account with one simple click. Uncover hidden issues and missed opportunities for generating more ROI. Take the free audit for instant feedback.
One-Click AuditFeatured Webinars
Pardot vs HubSpot
Duration: 40:42Migrate Seamlessly from Pardot to HubSpot. MarCloud has spent years deeply immersed in both Pardot and HubSpot, so we know exactly where the pitfalls lie and how to avoid them.
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The MarCloud ROI Framework
Duration: 36:54Designed for Salesforce Marketing Cloud customers, our proven MarCloud ROI Framework guides marketing operations professionals in effectively tying automated marketing to revenue and ROI.
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