Infographic Pardot Lifecycle Report • Training
The Pardot Lifecycle Report is a marketers dream when it comes to reporting because it combines both marketing and sales reports. As long as you have Salesforce configured and being used correctly, then you’ll benefit from some extremely useful statistics. This includes a breakdown of visitor/prospect stage in the funnel, velocity chart showing the average transition time in each stage and you’ll be able to see a list of individual prospects in these stages.
Now, we all know what a marketing qualified lead is. But, what is a Pardot MQL? How does Pardot define a SQL?
Take a look at the infographic we created below to find out what it all means:
Pardot Terminology Fact Sheet
The Lifecycle Report
The Pardot lifecycle report is incredibly powerful. The definitions below help you to understand this report.
If you’re going to utilise marketing automation and ensure it drives growth for your business, you will need to understand Pardot’s terminology so that you can translate all of the data into meaningful information. This fact sheet is designed to be a quick reference guide that helps you understand what’s going on in your platform.
A visitor is an anonymous person who visits your site. Whenever a reference is made to a visitor, it means that you aren’t aware of them yet. The ‘Identified Companies’ section on your dashboard shows the companies that Pardot has recognised based on IP. Tip: Pardot will retain web history for up to a year for all visitors. This means that Pardot can recognise when a visitor checks a page in January and converts in December, for example.
Prospects are people who you have identified and have stored in Pardot. There are three ways a prospect may reveal themselves. The first is when a visitor completes a form on your website and is then converted into a prospect with all of the updated information. The second is to have the prospect information stored in Pardot already, an email is sent to them which they open and subsequently their browser is cookied. The final way a prospect is created is via Salesforce when a lead or contact is created or updated.