of MarCloud projects require a marketing-to-sales handoff redesign
Flexible Account Engagement (Pardot) support
Keeping Account Engagement (Pardot) streamlined and generating ROI takes time and resource. Whether you need strategic guidance, campaign management, or hands-on technical support, MarCloud is an extension of your team.
of accounts we work with have no lead scoring or grading in place
of accounts we see don’t have a robust consent management process
What is Pardot support?
Pardot support provides ongoing expert assistance for businesses using Marketing Cloud Account Engagement (formerly Pardot) to run and optimise their marketing automation with confidence. It includes troubleshooting technical issues, guidance on automation and campaign setup, data management, integration support with Salesforce, and strategic advice to improve performance and efficiency. Flexible support options range from retainer-based assistance to one-off projects, helping teams bridge skills gaps, maintain system health, and get more value from their marketing automation investment. MarCloud offers custom and packaged Pardot support.
Pardot support package
Add immediate Pardot resource and expertise for less than the cost of a full-time employee.
Including weekly support calls, hands-on optimisation, Slack support with a 24-hour response SLA, and a monthly audit, MarCloud's 'always on' support package helps with:
- Opportunities for campaign attribution modelling
- Salesforce campaigns
- Sync errors and Salesforce integration
- Building templates for forms, landing pages, emails
- Setting up automation and tracking
- Engagement Studio
Outsourcing Account Engagement (Pardot) support
Plug skills gaps in your marketing team and launch campaigns without worrying about time and resource constraints. MarCloud helps you get the most out of your Account Engagement (Pardot) investment with ongoing support. Aligning with our proven MarCloud ROI Framework, we take care of technical challenges, campaign optimisation, reporting, and everything in between - all tailored to your business needs.
Strategic Pardot guidance
You don’t know what you don’t know. With certified specialists working alongside you, it’s easy to understand what’s possible with your account and receive bespoke Pardot support that fuels your long-term marketing strategy.
The ultimate in productivity
Delayed campaigns means delayed results. When revenue and ROI are the end goal, it’s vital your Pardot support team enables you to run activities with the highest efficiency and productivity. That’s where MarCloud comes in!
Proving marketing attribution
Aligning sales and marketing teams is vital for campaign success and attribution. This is only possible when your account runs like a well-oiled machine alongside Sales Cloud and other platforms. Support gets you there.
Throw your Pardot challenges at us
Technical integrations
We ensure seamless integrations between Pardot, Salesforce, and third-party platforms, handling API connections, custom objects, and data flows to create a unified tech stack.
Data management
MarCloud optimises data hygiene by implementing segmentation strategies, deduplication processes, and GDPR-compliant data handling to maintain clean and actionable prospect records.
Campaign planning & management
We provide strategic guidance and execution support for Pardot campaigns, ensuring automation flows, email nurtures, and segmentation align with your marketing goals.
Lead qualification and management
MarCloud refines lead scoring and grading models, ensuring sales teams receive high-quality leads and improving conversion rates through automated lead routing.
Form/email/landing page development (HTML/CSS/JS)
Our team designs and develops custom Pardot forms, emails, and landing pages using HTML, CSS, and JavaScript to create high-performing, brand-aligned assets.
Website tracking & cookies
We set up and configure Pardot tracking scripts and cookie consent management, ensuring accurate website visitor tracking while maintaining compliance with privacy regulations.
Sales and marketing alignment
MarCloud bridges the gap between sales and marketing by implementing lead assignment processes, reporting dashboards, and automation workflows that improve collaboration and efficiency.
Pardot troubleshooting
As expert developers, we quickly diagnose and resolve sync issues, automation errors, email delivery problems, and technical glitches to keep your marketing operations running smoothly.
Reporting & attribution
MarCloud builds custom dashboards, campaign reports, and multi-touch attribution models to provide actionable insights on marketing performance and ROI - aligned with our proven MarCloud ROI Framework.
Sales Cloud Admin support
We assist with Sales Cloud configuration, user permissions, data modelling, and process automation, ensuring Pardot and Salesforce work seamlessly together.
Business Units and architectural design
Our experts design and optimise Pardot Business Units for businesses managing multiple brands, regions, or divisions, ensuring structured and efficient operations.
Agentforce & AI productivity
We help businesses leverage AI-powered tools like Einstein and Agentforce, enhancing productivity with automated insights, chatbots, and predictive lead scoring.
Reducing Salesforce Marketing Cloud sync errors by 82%
Roland DG was experiencing 2,000+ sync errors between Salesforce CRM and Marketing Cloud, creating data inconsistencies that threatened campaign reliability and reporting accuracy. MarCloud implemented fixes that resulted in:
A 77% initial reduction in errors
An additional 5% reduction in the following weeks
A process where sync errors are regularly monitored and immediately addressed
With fewer sync errors, Roland DG now has far more accurate reporting and attribution.
— Rosario Garcia, Marketing Automation Manager, Roland DG EMEAHaving to manage the hundreds of Account Engagement forms for our EMEA website was often a complex and time-consuming task. We needed a more efficient way to work and MarCloud has helped us to realise this with their solution. We can now spend minutes making changes that previously took hours.
Packages & custom support available
Seeking help with Pardot doesn’t have to be complicated. Our goal is to free up your time and make life as simple as possible, so we offer flexible options for consulting, support, and account management. What may take you 2 hours and a couple of swear words might take us 15 minutes. Whether you need us on an ongoing basis or just for a one-off project, we can work with you.
— Julie, Associate Project Manager, CommonThey’ve not only demonstrated a firm grasp over Pardot + Salesforce that results in creative custom solutions that fit our current setup but also have shown an incredible dedication to responsive and thorough client management.
Pardot support FAQs
How can a consulting partner help with Pardot issues?
A consulting partner like MarCloud provides expert guidance, troubleshooting, and optimisation for your Account Engagement (Pardot) account. This includes technical support, campaign strategy, automation setup, Salesforce-Pardot integration, and best practices for lead nurturing and reporting.
Can you help optimise my Pardot automations?
Yes! We review Engagement Studio programs, automation rules, segmentation, and lead scoring to enhance efficiency and improve conversion rates. We ensure automations align with your marketing and sales processes for better results.
Do you offer Pardot training for our team?
Absolutely. We can provide custom training sessions based on your team’s needs, covering topics like list segmentation, automation, reporting, campaign setup, and best practices to maximise your investment in Pardot. Or, you can join the MarCloud Academy for on-demand training in popular courses.
What does ongoing Pardot support cost?
Our Pardot support packages are quoted based on the needs of your business and the scope of work. Rather than providing cookie-cutter support that might hit limitations or fail to deliver what you truly need, we provide tailored, custom support on both a retainer or project basis - which means the costs can vary! Book a call to discuss your unique requirements.
Can you recommend the support we need?
Most client relationships begin with a free Pardot audit, which helps you and our team understand where and how support could benefit you most. Request your free account audit to uncover hidden issues and understand how to better show Pardot ROI.
Speak with a specialist
Tell us what marketing problems you need to solve, and our certified consultants will respond to arrange a call.
