- Using three or more channels in an automation workflow earns an engagement rate of 18.96% on omnichannel vs 5.4% on single-channel
- Mid-size companies say that increasing sales opportunities (58%) and increasing customer conversions (51%) are top priorities for a lead nurturing strategy
- 16% of B2B marketers believe lead nurturing timing is one of the leading obstacles
That’s a lot of numbers about Pardot and automation!
What these all tell us is that marketing automation software is vital for companies that want to grow whilst increasing efficiencies and revenue. What they don’t tell us is how Pardot marketing, specifically, could work for your business.
Need a hand getting the most out of your Pardot account?
MarCloud is a team of certified Pardot specialists. We help businesses to unlock the potential of marketing automation.
Ready to save time, deliver more quality leads, and generate more revenue? Here’s how we help.