- Using three or more channels in an automation workflow earns an engagement rate of 18.96% on omnichannel vs 5.4% on single-channel
- 48% of businesses say most of their leads require “long cycle” nurturing with many influencers
- 16% of B2B marketers believe lead nurturing timing is one of the leading obstacles
That’s a lot of numbers about Pardot and automation!
What these all tell us is that marketing automation software is vital for companies that want to grow whilst increasing efficiencies and revenue. What they don’t tell us is how Pardot marketing, specifically, could work for your business.