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Pardot Marketing & Automation Statistics 2020

June 4, 2019

Pardot Marketing & Automation Statistics 2020

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Pardot   •   Marketing automation

This blog was written before Pardot was renamed to Marketing Cloud Account Engagement. You can read more about the name change and what it means here.

How do you decide when it’s time to invest in a premium marketing automation tool for your business? How do you choose the right platform for your requirements? There are so many in the market, it’s quite overwhelming. If you’re a B2B marketer doing research into your options though, you’ve likely considered Pardot marketing automation.

That’s why we’ve compiled the most compelling statistics about Pardot marketing and automation in 2020, right here.

Granted, we’re a little biased, given we’re Pardot marketing specialists, but as marketers, we’re driven by data. So what better way to illustrate the power of Pardot for your B2B marketing than with actual stats?

Read on for the 2020 Pardot marketing and automation statistics that will help you build a business case for automation software and, specifically, Pardot.

2020 Pardot Marketing and Automation Statistics

Pardot the platform

Marketing automation

Lead nurture and customer experience

That’s a lot of numbers about Pardot and automation!

What these all tell us is that marketing automation software is vital for companies that want to grow whilst increasing efficiencies and revenue. What they don’t tell us is how Pardot marketing, specifically, could work for your business.

At MarCloud we actually offer a free and informal chat about Pardot, so if you want to know more about the automation software and whether it’s the right fit for you, go ahead and request a chat.

Need a hand getting the most out of your Pardot or Marketing Cloud account?

MarCloud is a team of certified Pardot, Marketing Cloud, and Salesforce specialists. We help businesses to unlock the potential of marketing automation.

Ready to save time, deliver more quality leads, and generate more revenue? Here's how we help.


Tom Ryan

Tom is a Salesforce Certified Pardot Consultant & Marketing Cloud Consultant and has a passion for how systems work. He's written blogs and other content for Pardot.com, regularly hosts webinars with Pardot and loves being involved with the wider Pardot community. He also uses (brackets) and ,commas, where (brackets) and ,commas, should not be used. A lot.

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