Eliminate data siloes
When your system is well implemented, you can rest assured that data is syncing between your Salesforce systems properly, and that all teams are working in alignment, not siloes. MarCloud handles your database setup.
Best practice Pardot implementation
Lean on the expertise of a Pardot implementation partner for a futureproof account that serves your marketing goals. We can get you up and running within seven days.
The importance of a strong implementation
A successful Pardot implementation is crucial for unlocking its full potential, and at MarCloud Consulting, we specialise in delivering tailored setups that drive results. Our expert team ensures seamless integration, lead management, and assets, helping you convert marketing efforts into qualified sales opportunities, sooner.
Tap into the right features
Understanding the features that are available within Pardot is the first step to being able to create a great marketing automation strategy. As part of any implementation, marketers should be exploring options, and MarCloud can guide you.
Save time on technical work
Setting up Pardot requires technical know-how, so if you’re not familiar with domain key setup, CRM integration, data migration or analytics dashboards, it will likely save you heaps of time to have experts in Pardot, like us, do this for you.
What’s included in your Pardot implementation
Email and domain configuration
Ensure your email sends are optimised for deliverability and compliance, with proper domain authentication and setup.
CRM integration
Seamlessly integrate Pardot with Salesforce to streamline lead flow and ensure your marketing and sales teams are perfectly aligned.
Data syncing and/or migration
We help you move and sync your existing data into Pardot, ensuring no valuable information is left behind.
User setup
Create tailored user profiles and permissions to make sure each team member has the access they need to work efficiently.
Website tracking
Track visitor interactions and implement cookie compliance on your website.
Folder hierarchy
Establish a clear, organised folder structure in Pardot, so your assets are easy to find and manage as your campaigns grow.
Analytics & dashboards setup
Set up dashboards that give you a clear view of your key performance metrics, helping you make data-driven decisions.
Training for your team
Provide guidance to ensure your team is fully equipped to use Pardot effectively and drive success from day one.
Need a custom implementation?
For those who want more than the basics, a custom implementation package includes further customisation of the system and can also include a tailored set up of things like email, form, or landing page templates, deep Salesforce integration, Engagement Studio journey setup and Advanced account features like Business Units. Book a call to discuss your unique implementation needs.
Migrating from another MAP
Migrating from one marketing automation software to another is a massive task. Reduce the risk of corrupted data, poor integrations, and stalled marketing operations by engaging MarCloud for migration and implementation services. We’ll ensure your business sees as little disruption as possible while you move systems.
Pardot implementation packages
Pardot Quick-Start (up to 7 days)
Book a strategy call
Includes:
Vanity domain, SPF, domain key setup
CRM integration
Sync with Salesforce and field configuration
Pardot components on Salesforce layouts
Engagement History Dashboards (if Plus Account)
Website tracking
Connected Users with Salesforce SSO
Data migration
Folder hierarchy (Scoring Categories if Plus Account)
B2B Marketing Analytics Setup (if Plus Account)
Best practice guidance
Pardot Advanced or Premium
Book a strategy callIncludes:
Further customisation of the system
Pardot templates (email/form/landing page)
Deep integration with Salesforce & proprietary software
Engagement Studio journeys
Pardot Business Units planning and implementation
Campaign Influence
Campaign hierarchy and reporting
Pardot Einstein features
B2B Marketing Analytics configuration and custom dashboards
Training
FAQs about Pardot implementations
How long does a Pardot implementation take?
Our 'Quick Start' package delivers your Pardot implementation in just seven days. For custom packages, the duration varies depending on your specific needs, but could be between 2-4 weeks.
Will my team need to learn how to use Pardot after implementation?
Yes, training is a key part of our implementation process. We provide guidance for your team, ensuring they’re confident and equipped to use Pardot effectively to drive your marketing and sales efforts. For more training, you’re welcome to join the MarCloud Academy; an on-demand training centre for Marketing Cloud and Salesforce.
Can MarCloud Consulting help with data migration from other platforms?
Absolutely! Whether you’re migrating from another marketing platform or syncing data from your CRM, we ensure a smooth and accurate data migration to get your Pardot instance up and running without missing a beat.
How will MarCloud’s implementation help me prove ROI?
Our implementation is designed to put you in the best spot for measuring and proving marketing return on investment. Everything we do is guided by the MarCloud ROI Framework.
Talk to an expert
Tell us what problems you need to solve and our certified Salesforce consultants will respond to arrange a call.
