Account Engagement (Pardot) implementation

Let’s get you set up quickly and correctly, so you can start using Account Engagement (Pardot) right away. We’ll even train your internal team on how to use the system.

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The importance of a good implementation

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Don’t risk missing key parts

A rushed Pardot implementation can result in problems later down the track – big problems! There are many nuances to setting up a well-oiled marketing automation machine, particularly when it comes to syncing with Salesforce.

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Tap into the right features

Understanding the features that are available within Pardot is the first step to being able to create a great marketing automation strategy. As part of any implementation, marketers should be exploring the features and options.

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Save yourself some time

Setting up Pardot requires technical know-how, so if you’re not familiar with domain key setup, CRM integration, data migration or analytics dashboards, it will likely save you heaps of time to have experts in Pardot, like us, do this for you.

What’s included

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Remote, quick-start package

The 7-day Remote Quick-Start package is ideal for those who just want to get set up right away, starting on the front foot with a beautifully configured system. By the end of this implementation, you’ll be able to start building marketing campaigns immediately.

Our company has been struggling with an incorrect setup of our Pardot workflows and content download processes. We hired Tom and his team to help us set up these processes in a cleaner and more efficient way, and they did an excellent job!

— Flora, Website Administrator, Ecosio
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Custom package

For those who want more than the basics, our custom package includes further customisation of the system and can also include a tailored set up of things like email, form or landing page templates, deep Salesforce integration, Engagement Studio journey setup and Advanced account features like Business Units.

They’ve supported us in making sure we have the basics set up well through to creating in-depth and creative Engagement Studios that have allowed us to attract and track more new business into the organization.

— Jon, Marketing Manager, Ambition Institute
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Training for your team

While we take care of the initial implementation, your in-house team members still need the guidance and support to take this setup and run with it. So, at the end of an implementation, we provide you with training so you are familiar with the system and can use it in line with best practice.

Within the first week of partnering with MarCloud, they felt like an extension of our team and were just as invested in the success of this project as we were. They keep even the smallest details/nuances about your organisation in mind.

— Mackenzie, Director of Demand Generation, eGym
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Pardot migration

Migrating from one marketing automation software to another is a massive task. One that we can take care of for you, ensuring your marketing and business activity sees as little disruption as possible while you move systems.

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Our Pardot & Salesforce integration has come on leaps and bounds with MarCloud guiding us through. Excellent service.

— Abby, Head of Marketing, Smart Group

Pardot implementation packages

Pardot Quick-Start (up to 7 days)

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Includes:

  • Vanity domain, SPF, domain key setup

  • CRM integration

  • Sync with Salesforce and field configuration

  • Pardot components on Salesforce layouts

  • Engagement History Dashboards (if Plus Account)

  • Website tracking

  • Connected Users with Salesforce SSO

  • Data migration

  • Folder hierarchy (Scoring Categories if Plus Account)

  • B2B Marketing Analytics Setup (if Plus Account)

  • Best practice guidance

Pardot Advanced or Premium

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Includes:

  • Further customisation of the system

  • Pardot templates (email/form/landing page)

  • Deep integration with Salesforce & proprietary software

  • Engagement Studio journeys

  • Pardot Business Units planning and implementation

  • Campaign Influence

  • Campaign hierarchy and reporting

  • Pardot Einstein features

  • B2B Marketing Analytics configuration and custom dashboards

  • Training

Ready to talk?

Send a message to our certified Salesforce consultants with a brief overview of the support you need. One of the MarCloud team will respond to arrange a 15-minute call.

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