Salesforce Marketing Cloud •  Data Extensions

While it sometimes might feel like it, you’re certainly not the only one who’s spent half their time Googling unfamiliar terms and phrases when using a platform like Salesforce Marketing Cloud!

Despite how well you might know the platform, it can be difficult to remember every single word and acronym you come across when using it. Particularly because Marketing Cloud can be quite technical, with its Automation Studio and SQL and Data Extensions.

So, to make your life just that little bit easier, we’ve put together a Salesforce Marketing Cloud Glossary to keep on hand for whenever you need it!

What’s in the Marketing Cloud Glossary?

We know how frustrating it can be when you’re confidently making your way through a task in Marketing Cloud, be it a new email campaign, file automation, or branching into a new module like Journey Builder, and you suddenly feel stumped with an unfamiliar word or acronym.

In our glossary, listed from A-Z, you’ll find a table of common terms – and their definitions – that you’ll likely come across when using Salesforce Marketing Cloud.

The glossary is designed to help decode and simplify the sort of jargon that often trips people up when using the platform, and everything from ‘AMPscript’, ‘Data relationship’ to ‘shortcode’ is included!

Free download: Salesforce Marketing Cloud Glossary

Whether you’re a long-time user of the Salesforce platform, or you’re only just starting to get familiar with it, the glossary is useful for all types of marketers – ‘techy’ or not!

By the way, if you think there’s a term we should add to our glossary, feel free to send us a message and we’ll happily do so!

You can download the glossary to your desktop, file it away in your documents folder, or print it out and stick it on your office wall, so the next time you see ‘Relational data model’ or ‘SQL’, you’ll know exactly what it means!

Download your copy of the Salesforce Marketing Cloud glossary here.

We’ve created this glossary in addition to our Beginner’s Guide to Data Extensions eBook, which you can also download here.

Have questions about Marketing Cloud? We’re here to help! You can contact us for support any time.