Marketing Cloud • Interactive Emails
Getting a prospect into your database is step one in building a direct relationship with them. After this, marketers must continue to engage and learn more about the prospect; their preferences, needs, opinions, and so on. Marketing Cloud Interactive Email Forms are an amazing tool for doing just that.
What are Marketing Cloud Interactive Email Forms?
Marketing Cloud Interactive Email Forms exist within the Email Builder and are available in Marketing Cloud Pro editions or higher. Simply put, they are forms within an email that a recipient can submit without ever needing to leave their inbox.
Not requiring the prospect to leave their inbox means you are more likely to;
- get a direct response.
- learn more about your subscribers and prospects.
- make marketing and business decisions based on the data you collect.
- tailor future email communications to prospects and segments.
- boost conversion rates.
From a prospect’s perspective, having the ability to complete a form directly within an email creates a seamless experience without the friction of slow loading landing pages or the decision to veer away from their current task of checking their emails.
When used strategically Interactive Email Forms can be hugely powerful for all of these reasons.
Here are some of the top use cases we like for Interactive Email Forms: