When leaders hear “HubSpot automation”, they often imagine a magic button. If only we could press it once and watch the leads roll in. Customers would convert in the blink of an eye. Revenue would soar. Of course, marketing automation - and HubSpot specifically - isn’t magic. Being successful with HubSpot means having great systems, built with intent.
4 mins
When it comes to marketing automation, HubSpot workflows are one of the most powerful tools at your disposal. They can take care of repetitive tasks, streamline lead management, and even improve sales handoffs, all while giving you back time to focus on strategy and creativity.
Jake Harrison
4 mins
If you’ve been in the world of Salesforce, HubSpot, or marketing automation recently, you’ll have heard the term RevOps. Short for Revenue Operations, it’s become one of the most talked-about approaches to driving growth. But beyond the buzzword, what does RevOps really mean, and why should marketers in particular be paying attention?
Lenny Davies
5 mins
Migrating your marketing automation platform is one of those projects that should never be underestimated. Whether you’re moving from Salesforce Account Engagement (Pardot) or another platform to HubSpot Marketing Hub, the goal is usually to simplify your tech stack, reduce friction, and prove more marketing ROI with less effort. And you will get there… so long as you give your HubSpot data migration the due diligence it deserves.
Tom Ryan
4 mins
The integration between HubSpot Marketing Hub and Salesforce CRM (aka Sales Cloud) should create a seamless connection between lead generation and revenue reporting. But more often than not, the native HubSpot Salesforce integration comes with issues, particularly when marketing teams are trying to achieve more than the basics.
Tom Ryan
4 mins
Integrating HubSpot Marketing Hub with the rest of your tech stack isn’t a backend task for IT. It’s a strategic move with direct consequences for how effectively your team can prove marketing ROI, secure future budget, and run campaigns without technical roadblocks. Whether it’s syncing data between platforms, streamlining marketing project management, or powering attribution reporting, a successful HubSpot integration is essential to productive marketing.
Tom Ryan
6 mins
At MarCloud, we’ve seen too many HubSpot email campaigns that start with a cheery “Hi {{first name}}” and call that personalisation done. But if you’re a marketing manager or director using HubSpot, you know that audiences don’t just want, they expect a higher level of personalisation. Delivering on these expectations is crucial for getting results.
Lenny Davies
5 mins
When people talk about CRM migration, the focus is usually on a technical checklist: data mapping, deduplication, field governance, integrations, permissions, and testing. Of course, all of these are necessary, but the technical bit is only half the work.
Lenny Davies
6 mins
Marketing automation doesn’t need to be complex to be effective. Some of the most valuable fixes are the ones that solve daily frustrations, like leads being missed. As a certified Partner, this post covers five HubSpot tips we regularly implement for clients, starting with the one that always makes teams say, “Why didn’t we do this sooner?”
Lenny Davies
4 mins
When a client first comes to us, they usually want to dive straight into the shiny creative work, such as nurture journeys, lead scoring, and clever campaigns. While those are all valuable, we rarely start there. The first port of call is almost always the marketing to sales handoff process.
Lenny Davies
5 mins
There’s a common misconception about marketing automation: that once it’s set up, it can be left alone to generate results in the background like a slow cooker. Unfortunately, that approach is one of the most costly marketing automation mistakes teams can make.
Tom Ryan
4 mins
For busy marketing teams, tracking staff effort versus sales output is easier said than done. You might be running high-performing campaigns, but without a reliable way to measure time and resource allocation, you won’t have a complete picture for proving ROI. This is where a custom HubSpot Harvest integration can help.
Tom Ryan
5 mins
Call data belongs in your CRM. You can be tracking campaigns in HubSpot, managing activity across channels, reporting on pipeline influenced… but if your call data is sitting somewhere else (or worse, not tracked at all!), then you’re working with an incomplete picture. This is why marketers need Aircall and HubSpot integration.
Tom Ryan
4 mins
HubSpot is designed to simplify marketing processes, but even with automations in place, there’s still the back-and-forth of briefing teams, managing deadlines, and chasing updates. If you’re using Asana to keep things moving internally, you’re already halfway there, but with HubSpot and Asana integration, you could streamline marketing management even more.
Tom Ryan
5 mins
Managing a HubSpot migration is no easy task. From planning to execution to ongoing optimisations, there are a thousand things to consider and plenty of risks to anticipate. But with the right guidance, a migration doesn’t need to be complex. You just need to know the best approach and have an expert on your side to offer support.
Tom Ryan
2 mins
Choosing between HubSpot and Salesforce is one of the most common decisions enterprise marketing teams face when looking to scale lead generation, demonstrate ROI, and get more done with less technical complexity. It’s no small task and often results in comparison fatigue and confusion.
Tom Ryan
5 mins
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