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SupportMarketing CloudHubSpot

Benefits of a Marketing ROI Framework (& How to Implement)

For many marketing managers and directors working with Salesforce Marketing Cloud or HubSpot, proving the return on investment (ROI) of marketing activity is one of the most consistent challenges. You are juggling campaign performance, marketing technology, audience journeys, compliance, and reporting, all while fielding questions from the C-suite like: “What did we actually get from this?”

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Tom Ryan

5 mins

Coloured background with text Marketing ROI Framework & How to Implement

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Coloured background with text 13 HubSpot Marketing Hub Features You Won't Find in Marketing Cloud
ImplementationMarketing CloudHubSpot

13 HubSpot Marketing Hub Features You Won’t Find in MCAE

Choosing between HubSpot Marketing Hub and Marketing Cloud Account Engagement? You’re probably trawling through comparison blogs such as HubSpot vs Marketing Cloud or even HubSpot vs Pardot vs Marketo. These blogs are ideal for learning the differences in capabilities, pricing, and service. But they don’t always deep dive into specific features.

Tom Ryan headshot

Tom Ryan

4 mins

Coloured background with text How to Add HubSpot Lists to Salesforce Campaigns
ImplementationSales CloudHubSpot

How to Add HubSpot Lists to Salesforce Campaigns

When marketing and sales teams operate in silos, opportunities slip through the cracks. Leads generated by marketing may not reach sales promptly, and sales might lack context about a lead’s journey. Or worse, qualified leads sit untouched because the sales team doesn’t know how warm they are.

Tom Ryan headshot

Tom Ryan

4 mins

Coloured background with text Salesforce Marketing Cloud vs HubSpot: What's the Difference?
ImplementationMCAE (Pardot)Marketing CloudHubSpot

Salesforce Marketing Cloud vs HubSpot: What’s the Difference?

There are plenty of big names in the marketing automation world, but two of the biggest are Salesforce and HubSpot. If you’re searching for a marketing automation solution, it’s likely both of them are on your shortlist.

Tom Ryan headshot

Tom Ryan

6 mins

Pardot vs HubSpot vs Marketo - What’s the Difference?
ImplementationMCAE (Pardot)HubSpot

Pardot vs HubSpot vs Marketo - What’s the Difference?

These three automation software are consistently in the top 10 rankings by G2 and other reputable sources. In the interest of helping you understand how; Pardot vs Hubspot vs Marketo, compare, let’s discuss their differences.

Tom Ryan headshot

Tom Ryan

2 mins

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