Kumar’s working day involves end-to-end Salesforce Marketing Cloud Engagement implementations & API integrations. Typical tasks include requirement gathering, solution design, testing, implementation, and overseeing the development. He’s quality-focused and always gives best-in-class solutions to clients.
One of the biggest challenges for marketers new to Marketing Cloud Engagement is the need to steer away from simple subscriber lists and instead make use of Data Extensions and other more advanced data modelling because some features of Marketing Cloud, such as Journey Builder, require it.
Kumar Gurrampalli
4 mins
Drag-and-drop email and content builder blocks can only take you so far. To achieve more, you’ll need to use AMPscript for Marketing Cloud.
Kumar Gurrampalli
2 mins
When it comes to marketing automation tools, Adobe Marketing Cloud and Salesforce Marketing Cloud are two of the most popular platforms in the market.
Kumar Gurrampalli
4 mins
You may have noticed the ‘Dynamic Content’ Block in Salesforce Marketing Cloud Engagement before, yet steered clear of using it, fearing it could be too complicated to set up correctly.
Kumar Gurrampalli
4 mins
Our Automation Studio vs Journey Builder Cheat Sheet is the perfect reference guide to use when you don't have the time to find the answers you're looking for!
Kumar Gurrampalli
1 min
With every Salesforce Marketing Cloud release, I’m eager to learn how the features and functionality have been improved. I’m happy to report the October 21 release does not disappoint!
Kumar Gurrampalli
3 mins
Your go-to Salesforce Marketing Cloud glossary to decode and demystify common terms and acronyms when using the platform! Download and print to share with your team.
Kumar Gurrampalli
1 min
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