With over eight years in the marketing automation space, Karen likes tapping into the left and right sides of her brain equally, being both creative and analytical. A Salesforce-certified consultant, she's very thorough in B2B marketing strategy, marketing automation troubleshooting, and tailoring platforms such as Marketing Cloud and Account Engagement (Pardot), to support business needs and goals.
Getting sales and marketing teams to sing from the same hymn sheet is a common challenge for businesses, even those using market-leading platforms like Pardot (Account Engagement) and Sales Cloud.
Karen Kalejaiye
4 mins
In February 2024, Salesforce announced Marketing Cloud Growth edition and this news is particularly exciting for customers because, distinct from Marketing Cloud Engagement and Marketing Cloud Account Engagement, it leverages the core Salesforce platform (Einstein 1) and Data Cloud functionality.
Karen Kalejaiye
3 mins
Engagement Studio is a powerful lead nurturing engine and one that I love to get creative with! There is so much that is possible, from automating marketing flows and engaging prospects in real time to supporting the sales pipeline.
Karen Kalejaiye
4 mins
Ready to be inspired by how other businesses are making the most of Engagement Studio? Download your copy of the Engagement Studio Examples: Client-Side vs. Agency PDF here.
Karen Kalejaiye
2 mins
Since we’ve already talked about part one of lead qualification in our ‘How to Qualify Leads’ eBook, we want to give you access to a pretty handy tool to help you out with part two – our Lead Grading Calculator.
Karen Kalejaiye
3 mins
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