What is Salesforce?
The name ‘Salesforce’ is thrown around alot, and used to refer to a number of different sales and marketing platforms. In reality, ‘Salesforce’ is, first and foremost, a company. Salesforce creates cloud-based software with the primary objective of aligning sales, marketing, customer service, commerce and IT teams.
Salesforce was founded in 1999 with its core product being salesforce.com; a first-of-its-kind customer relationship management (CRM) software that quickly became market leader and continues to hold that position today.
Nowadays, the Salesforce ‘Customer 360’ suite of products is much larger. It still includes CRM software, but through both acquisitions and innovations over the years, now also includes marketing automation software, a customer data platform (CDP), and more.
Still, when people talk about ‘Salesforce’, they are often referring to the CRM product, rather than the company or the wider portfolio of products Salesforce has today. For newbies to the Salesforce ecosystem, this can be confusing!
Capabilities & More information
Capabilities of Salesforce
The Customer 360 suite of Salesforce products includes:
- Sales Cloud
- Marketing Cloud
- Data Cloud
- Service Cloud
- Commerce Cloud
- Einstein 1 Platform
- Tableau
- Mulesoft
Learn more about Salesforce
Now you've got the basics, dive into more detailed guides...
