What is Safety Cloud?

When the world began navigating COVID-19, many organisations faced a common question: How can we bring people together safely, whether in the office, at large events, or across distributed teams?

Salesforce Safety Cloud was developed to address that challenge head-on. Rather than being a general CRM feature, it’s a focused SaaS product designed to help organisations track health and safety protocols at scale, from event entry requirements to workplace compliance checks and real-time reporting. 

Safety Cloud is built on Salesforce’s secure cloud infrastructure and integrates with other Salesforce products, allowing health and safety data to feed into wider business workflows. It reflects Salesforce’s philosophy of combining data centralisation with flexible configuration, enabling teams to respond to changing safety requirements without stitching together multiple disparate systems. 

Safety Cloud is designed to deliver operational confidence, giving teams a structured, data-driven way to manage health-related protocols. In practical terms, it helps organisations:

• Standardise the collection and verification of health data

• Define and enforce safety protocols for people entering a venue or workplace

• Generate digital health passes that confirm compliance

• Automate routine checks and minimise manual processes

• Visualise trends and compliance status in real time

These capabilities help large events run more safely, workplaces plan safe work-from-office routines, and organisations meet regulatory or internal safety requirements without multiple disconnected tools.

Safety Cloud revolves around data capture, verification, protocol enforcement, and reporting:

1. Health data collection — Individuals (employees, attendees) submit health status information such as test results or immunisation records. 

2. Verification workflows — The platform validates this information against configured protocols.

3. Pass generation — Digital health passes, or credentials, are created to confirm compliance for entry or participation.

4. Protocol enforcement — Safety rules are applied to event entry, workplace access, or other checkpoints.

5. Reporting dashboards — Organisations get real-time visibility into safety status across people and locations.

Safety Cloud can also integrate with external testing partners, health credential standards (like SMART Health Cards), and related systems to make the process frictionless.

Safety Cloud vs Salesforce Health Cloud

Salesforce Safety Cloud is designed for health-security workflows and safety protocols in enterprise and event settings.

Salesforce Health Cloud is a CRM-focused solution for healthcare providers, payers, and patient relationship management.

Safety Cloud vs Salesforce Platform

Safety Cloud is a specialised application with a defined purpose (health safety operations).

Salesforce Platform is the underlying foundation that supports custom apps, automation, and integrations across the Salesforce ecosystem.

Why did Salesforce create Safety Cloud?

Salesforce developed Safety Cloud to help organisations manage health verification, safety protocols, and compliant entry, particularly as global businesses began running in-person operations during the pandemic. 

Is Safety Cloud part of Salesforce CRM?

Safety Cloud is a Salesforce product, but it isn’t a core CRM like Sales Cloud. It’s an add-on solution for health and safety operations that integrates with the broader Salesforce stack.

Can Safety Cloud connect to external testing partners?

Yes. Safety Cloud supports integrations with testing systems and health credential providers to streamline status reporting and verification. 

Is Safety Cloud only for COVID-19?

It was introduced in response to the pandemic, but its workflows can support broader health and safety protocols where similar verification processes are needed.

Who typically uses Safety Cloud?

Organisations planning large events, those coordinating workplace return strategies, or teams needing structured health-status workflows tend to adopt Safety Cloud.