What is Engagement Studio?
Engagement Studio is a visual workflow builder in Salesforce Marketing Cloud Account Engagement (formerly Pardot), designed for creating automated customer journeys.
It allows marketers to build complex, personalised nurture campaigns that respond to how leads engage with content. By using Engagement Studio, businesses can automate email sequences, score leads, and set up conditional pathways that guide prospects toward becoming clients.
This tool is particularly useful for B2B businesses looking to engage leads over longer sales cycles by sending timely, relevant content based on behaviour and preferences.
Capabilities & More information
Capabilities of Salesforce
With Engagement Studio, customers have access to:
- Visual, drag-and-drop workflow builder
- Conditional triggers based on lead actions
- Automated lead nurturing
- Lead scoring and grading automation
- Detailed reporting
- Integration with Salesforce CRM
- Advanced segmentation
- A/B testing to optimise workflows
Learn more about Salesforce
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