What is Data Cloud?
Salesforce Data Cloud (formerly Salesforce Customer 360 Audiences) is a data management platform that helps businesses unify their customer data across different systems and channels
Data Cloud allows businesses to create a single, 360-degree view of their customers by combining data from various touchpoints like email, website visits, and social media interactions.
By having all this data in one place, businesses can better understand their customers and deliver more personalised experiences. Data Cloud is particularly valuable for companies that have a lot of customer data spread across different systems and want to bring it together in one centralised hub.
Capabilities & More information
Capabilities of Salesforce
With Salesforce Data Cloud, customers have access to:
- Tools to unify data across multiple sources and systems
- Advanced segmentation to target specific customer groups
- AI-powered insights for predictive analytics and personalisation
- Real-time customer profiles for more accurate targeting
- Integration with Salesforce CRM for a complete customer view
- Ability to create lookalike audiences for targeted marketing
- Tools to manage consent and ensure compliance with privacy regulations
- Customisable dashboards for real-time data visualisation
Learn more about Salesforce
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