What is Salesforce B2C Commerce?

In today’s digital economy, commerce platforms are more than online storefronts. They must support personalisation, scale across peak traffic, and adapt to changing customer expectations. Salesforce B2C Commerce is built with those priorities in mind. It sits in the 'Commerce Cloud' suite of products.

Originally emerging from the acquisition of Demandware, Salesforce B2C Commerce has evolved into an e-commerce system that can run enterprise-level storefronts while also supporting agile updates, A/B testing, and personalised customer journeys. It’s designed for consumer-facing brands that need more than simple catalogue pages. It's ideal for brands that want real-time personalisation, consistent omnichannel experiences, and integrated data across marketing and service.

By running commerce and CRM data on the same Salesforce cloud infrastructure, businesses can use insights about shopping behaviour to inform marketing, recommend relevant products, and support service interactions with full customer context.

Salesforce Commerce Cloud has recently been renamed Agentforce Commerce. You may still see it referred to as B2C Commerce or Commerce Cloud in existing documentation and resources.

Salesforce B2C Commerce helps brands:

• Deliver consistent shopping experiences across desktop and mobile

• Personalise content and promotions based on customer behaviour

• Handle peak demand without performance degradation

• Connect commerce data with marketing and customer service systems

• Use a shared data model for reporting and insights

• Expand into new channels, markets, and customer segments

For digital product owners and e-commerce leaders, this means fewer disconnected tools and a smoother path from discovery to purchase to advocacy.

Salesforce B2C Commerce provides:

1. Product & catalogue management — Structure products, variants, and pricing for diverse audiences

2. Custom storefronts — Create responsive digital storefronts that reflect your brand

3. Personalisation engines — Use rules and behaviour signals to tailor experiences

4. Checkout & payment — Secure, flexible checkout flows and integrations with payment providers

5. Order life cycle management — Track order status, returns, and fulfilment workflows

6. Analytics & optimisation — Dashboard insights for conversion, customer behaviour, and performance

7. Integration with CRM & Service — Connect commerce behaviour with customer data

Because Salesforce B2C Commerce lives in the cloud, platform updates, scaling, and performance management are handled at the infrastructure level, letting teams focus on experience and optimisation instead of maintenance.

Salesforce B2C Commerce vs Salesforce B2B Commerce

Salesforce B2C Commerce is designed for consumer-oriented storefronts, with rich personalisation and digital retail workflows.

Salesforce B2B Commerce focuses on business buyers, with features like price books, account management, and bulk ordering.

B2C Commerce vs Third-Party commerce platforms

Unlike standalone commerce platforms that require custom integration with CRM and marketing tools, B2C Commerce operates within the Salesforce ecosystem, enabling tighter data connections with customer engagement systems.

B2C Commerce vs Commerce Cloud

Commerce Cloud (recently renamed Agentforce Commerce) is the broader product family name that includes both B2C Commerce (for consumer-facing brands) and B2B Commerce (for business-to-business selling).

B2C Commerce specifically refers to the consumer retail component within Commerce Cloud.

Is Salesforce B2C Commerce the same as Commerce Cloud?

B2C Commerce is a core product within Salesforce Commerce Cloud, often referred to simply as Commerce Cloud, but more recently Agentforce Commerce.

Can B2C Commerce handle mobile shopping?

Yes, its responsive storefronts and API-first architecture support seamless mobile experiences.

Does B2C Commerce integrate with Salesforce CRM?

Yes, commerce interactions can be connected to CRM data to inform marketing, service, and personalisation.

Can B2C Commerce scale for enterprise traffic peaks?

Yes, being a cloud-hosted platform, it supports high-traffic events such as seasonal peaks and promotional surges.

Is B2C Commerce suitable for small businesses?

It’s best suited to businesses that require a flexible, scalable e-commerce solution with integrated CRM and marketing workflows. Smaller businesses can use it, but may prefer simpler platforms depending on needs.