What is Salesforce B2C Commerce?
Salesforce B2C Commerce, previously known as Demandware, is a cloud-based ecommerce software tailored for businesses that sell directly to consumers.
It enables companies to create and manage online stores with personalised, seamless shopping experiences across digital platforms, such as websites, mobile apps, social media, and marketplaces. Its multichannel integration means businesses can sell across these online platforms from a single system, making it easier to reach customers wherever they shop.
With its product catalogue management tools, businesses can organise and oversee product listings, descriptions, and inventory efficiently. What’s more, artificial intelligence is a core feature of B2C Commerce, empowering businesses to tailor customer journeys based on behaviour.
Capabilities & More information
Capabilities of Salesforce
Customers with B2C Commerce can expect:
- Product catalogue management
- Personalisation
- Mobile optimisation
- Multi-channel integration
- Scalability
- Order management
- SEO & marketing tools
- Analytics & reporting
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