What is Marketing Cloud Personalization?
Marketing Cloud Personalization (formerly Interaction Studio) allows businesses to create highly targeted and tailored experiences for their customers.
By tracking customer behaviour across different channels, businesses can personalise messages and offers in real time.
It’s a game-changer for businesses wanting to deliver 1:1 experiences, whether that’s showing relevant product recommendations or delivering personalised emails based on browsing history. It takes customer engagement to the next level by ensuring that every interaction feels tailored and relevant.
Capabilities & More information
Capabilities of Salesforce
With Marketing Cloud Personalization, customers have access to:
- Real-time interaction tracking across multiple channels
- Personalised product recommendations based on customer behaviour
- AI-driven content recommendations for improved engagement
- Customisable customer journeys based on real-time data
- Integration with Salesforce CRM for unified customer profiles
- Behavioural segmentation to deliver highly targeted campaigns
- A/B testing and optimisation to refine messaging
- Real-time analytics and insights to measure engagement
Learn more about Salesforce
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