What is Salesforce?
The name ‘Salesforce’ is thrown around alot, and used to refer to a number of different sales and marketing platforms. In reality, ‘Salesforce’ is, first and foremost, a company. S...
Salesforce products explained
You’re not the first and you won’t be the last person to wonder how Salesforce products differ from each other, what their current names are, and which may be the best fit for your business.
What's what in Salesforce?
The Salesforce ecosystem has seen many changes over the years, thanks to software acquisitions, new product launches, and platforms undergoing name changes as they evolve. Plus, across the full portfolio, there are hundreds of features to get your head around!
It’s no wonder customers are searching basic questions like ‘What is Salesforce Platform?’, ‘What is Pardot?’, ‘What is Salesforce Sales Cloud?’, ‘What is Journey Builder?’.
To save you the time and effort of repeatedly Google-ing said questions, we’ve created the library below, telling you exactly what’s what in Salesforce. You can filter by business function, product, or simply sort by A-Z. You can also hit the search box to find specific terms you’re confused about.
Business function:
Product:
Popular features:
What are Salesforce Lightning Apps?
Customers with Lightning Experience can see all their Salesforce products in the App Launcher. For example, Sales, Marketing, and Service apps. However, it’s also possible to build...
What is Salesforce Platform?
Salesforce Platform is the underlying framework on which Salesforce-hosted products are built. Previously called force.com, it’s a Platform-as-a-Service (PaaS) that Salesforce’s cl...
What is Safety Cloud?
Salesforce Safety Cloud is a Software-as-a-Service (SaaS) solution designed to help businesses manage their health and safety protocols. A fairly recent addition to the Salesforce...
What is Net Zero Cloud?
Salesforce Net Zero Cloud is a sustainability management platform designed to help businesses track, manage, and reduce their carbon emissions and overall environmental impact. It...
What is Sales Cloud for Slack?
As the name suggests, Sales Cloud for Slack is an integration between the two platforms: Salesforce Sales Cloud and Slack. It’s designed to improve collaboration and streamline the...
What is Salesforce Einstein?
Salesforce Einstein is an intelligent addition to the Salesforce CRM platform, it is designed to make users' Customer 360 suite even smarter. It’s the world’s first generative AI t...
What is Einstein 1 Platform?
Salesforce has always been at the forefront of innovation, and its latest development, the Einstein 1 Platform, is no exception! Launched at Dreamforce 2023, this platform represen...
What is Salesforce Sales Cloud?
Sales Cloud is a Salesforce application that helps organisations sell more effectively by centralising customer information, logging interactions, enabling team collaboration, and...
What is Salesforce B2C Commerce?
Salesforce B2C Commerce, previously known as Demandware, is a cloud-based ecommerce software tailored for businesses that sell directly to consumers.
