What is Salesforce?
Salesforce is a cloud-based customer relationship management (CRM) platform and ecosystem of products that helps businesses manage sales, service, marketing, and customer data in o...
Salesforce glossary
You’re not the first and you won’t be the last person to wonder how Salesforce products differ from each other, what their current names are, and which may be the best fit for your business.
What's what in Salesforce?
The Salesforce ecosystem has seen many changes over the years, thanks to software acquisitions, new product launches, and platforms undergoing name changes as they evolve. Plus, across the full portfolio, there are hundreds of features to get your head around!
It’s no wonder customers are searching basic questions like ‘What is Salesforce Platform?’, ‘What is Pardot?’, ‘What is Salesforce Sales Cloud?’, ‘What is Journey Builder?’.
To save you time, we’ve created the library below, explaining exactly what’s what in Salesforce. You can filter by business function, product, or simply sort by A-Z. You can also hit the search box to find specific terms you’re confused about.
Business function:
Product:
Popular features:
What are Salesforce Lightning Apps?
Lightning Apps are modular application experiences within the Salesforce Lightning Experience that organise navigation, objects, tabs, and tools into a single interface tailored fo...
What is Salesforce Platform?
Salesforce Platform is the technology layer that powers the entire Salesforce ecosystem. It includes configuration tools, automation features, APIs, and development frameworks that...
What is Safety Cloud?
Salesforce Safety Cloud is a purpose-built SaaS solution that helps organisations manage health and safety protocols, particularly health status verification, compliance, and safe...
What is Net Zero Cloud?
Salesforce Net Zero Cloud is an enterprise-level environmental sustainability management platform that helps businesses measure, analyse, and reduce their carbon emissions and envi...
What is Sales Cloud for Slack?
Sales Cloud for Slack is a Salesforce-supported integration that brings Sales Cloud CRM data and workflows directly into Slack, enabling sales teams to collaborate, access CRM cont...
What is Salesforce Einstein?
Salesforce Einstein is the artificial intelligence (AI) layer embedded across the Salesforce platform that delivers predictive insights, automated recommendations, and intelligent...
What is Einstein 1 Platform?
Einstein 1 Platform is Salesforce’s unified AI and data infrastructure that brings together customer data, analytics, and generative AI capabilities into a single platform to power...
What is Salesforce Sales Cloud?
Salesforce Sales Cloud is Salesforce’s flagship customer relationship management (CRM) product for managing sales processes, pipeline, accounts, contacts, leads, opportunities, for...
What is Salesforce B2C Commerce?
Salesforce B2C Commerce (formerly known as Demandware) is a cloud-hosted e-commerce platform designed to help brands deliver personalised, scalable direct-to-consumer (D2C) shoppin...
