Salesforce marketing automation for education
Salesforce automation support for education organisations recruiting students, fundraising, or expanding into new territories.
Supporting businesses like yours
How it works
1 - Implementation & integration
We get you up and running in 7–10 days, including segmentation of your data and a focus on ensuring data compliance and protection from the very start. With the technical and organisational measures in-house to take care of the details, we’ll ensure your accounts are integrated in line with best practices.
2 - Campaign asset creation
From custom-built landing pages to readymade email templates, we have the in-house resource to supply the campaign assets you need for comms that grab your audiences’ attention and drive action - be it fundraising, alumni advocacy, or course sales.
3 - Automating audience journeys
Tailoring marketing communications with Marketing Cloud is easy when you have an agile team to support you. We work with Engagement Studio in Account Engagement, and Journey Builder in Marketing Cloud Engagement, guiding your automated activities from start to finish.
4 - Reporting & analytics
Attend meetings with stakeholders armed and ready with accurate, reliable reports created in B2B Marketing Analytics and other Salesforce reporting tools. Our market-leading framework, ‘B2BMA Nirvana by MarCloud’, helps you achieve marketing and reporting harmony.
Why MarCloud?
Building relationships with students & stakeholders
With a focus on long-term nurture that builds relationships with students and stakeholders alike, and under pressure to support initiatives across different departments, education organisations have a challenge to stay on top of Salesforce marketing automation activity.
MarCloud works with both traditional universities and for-profit publishers in the education space, to ensure accounts such as Marketing Cloud and Sales Cloud are configured correctly. We also support content marketing and lead nurturing efforts to ensure clients not only meet their goals but have the reporting setup to prove it.
We’ve helped education providers scale to all-new markets, supported drives for student recruitment, and delivered technical solutions for campaign tracking using Salesforce and third-party platforms.
Tailored for education
At MarCloud, we tailor our methodology to meet the unique needs of education institutions, combining data-driven insights with strategic marketing to engage students, faculty, and stakeholders effectively. We focus on simplifying complex systems, from student recruitment to alumni relations, so your team can focus on what matters most - education. With an agile approach, we continuously adapt and improve to meet the evolving demands of the education sector. But don’t just take our word for it—explore some of our success stories in higher education.
How we work
Our market-leading framework, 'B2BMA Nirvana by MarCloud', addresses every part of Account Engagement (Pardot) and your Salesforce ecosystem. Using this framework, MarCloud experts have the wisdom and experience to guide you on the path to complete marketing and reporting clarity.
— Redacted for confidentiality, DirectorConstantly kept us updated on the project. Provided complete clarity to the team when answering questions and showcasing solutions. Were extremely quick to offer support on anything required. Gave a thorough handover, so we were left with all the required resources needed. To end, I can’t compliment the team’s professionalism and expertise enough.