2022-11-11T01:48:32+00:00
Campaign Management MCAE (Pardot)
2022-11-11T01:48:32+00:00

What is Pardot Engagement Studio? Basics to Brilliance eBook

November 11, 2022

What is Pardot Engagement Studio? Basics to Brilliance eBook

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Engagement Studio • Pardot (MCAE)

‘Work smarter, not harder’ may be a commonly overused phrase in the digital marketing world, but when it comes to using Pardot Engagement Studio, this certainly rings true!

And while we’ll be the first to admit that there’s a lot involved with using Engagement Studio, we’re also strong advocates for the level of effectiveness it can help you deliver when reaching your target audiences.

So, to help you navigate the process – whether you’re an old hat at Engagement Studio or you’re just getting started – we’ve created a free eBook resource to help you go from basic to brilliant.

eBook cover Master Pardot Engagement Studio

What is Pardot Engagement Studio?

Essentially, Engagement Studio is one of Pardot’s most dynamic workflow and journey creation tools, designed to help you target and engage audiences. Workflows and journeys are created using steps with Engagement Studio Canvas, such as Action, Rule, Trigger, Copied Step, and Pause Duration.

Screenshot of the Engagement Studio canvas

We daresay Engagement Studio is one of MCAE’s most flexible and versatile features – and for good reason. There are plenty of campaign ideas you can build and implement using Engagement Studio, some of which we run through in the eBook.

Taking Engagement Studio from basic to brilliance

To get from basic to brilliant, it pays to have a solid understanding of the fundamentals first, which is exactly what we cover in the eBook.

We have plenty of recommendations and suggestions of what to do before starting an Engagement Studio build, what you need to get started, and how to make the most of the tools available to you when building an engagement program. We also explain how to make the most of lists and suppression, wait periods, limits, testing and starting, and reporting.

With the basics down pat, see how you can take your Engagement Studio skills to the next level with some expert tips from the team.

What to expect from the eBook

Get across everything from planning, building, implementing, and reporting using Engagement Studio, and become a master of effectively targeting and engaging with your audiences.

The eBook covers:

  • The basics:
    • What is Engagement Studio?
    • Engagement Studio Canvas
    • Ideas for Engagement Studio campaigns 
  • Getting started
    • Planning a digital journey
    • Building an engagement program
    • Lists & suppression
    • Wait periods
    • Limits
    • Program testing and starting
    • A/B testing
    • Reporting
  • Frequently asked questions
  • Expert tips

Download the eBook here and get started.

Need a hand? We’re more than happy to help – just message the team using our contact form and we’ll be in touch to help you out.

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Tom Ryan

Tom is a Salesforce Certified Pardot Consultant & Marketing Cloud Consultant and has a passion for how systems work. He's written blogs and other content for Pardot.com, regularly hosts webinars with Pardot and loves being involved with the wider Pardot community. He also uses (brackets) and ,commas, where (brackets) and ,commas, should not be used. A lot.

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