Ingenico Logo Pardot Client
fraedom financial services
Clearstructure Fintech Pardot

Our Approach to Pardot for Financial Services

In an industry where you need to just get things done, you need a partner who has experience in Pardot for Financial Services and understands it as a relationship business.

The best way to stand out in an age where digital is bringing about financial services commoditisation is to use the technology and resources available to truly tailor marketing communications and win the trust of your audience.

Confusing systems, inefficient processes, and a stretched internal team can prevent this from happening. Which is where we come in.

At MarCloud, we align our methodology with what has been proven to work. Our approach is very simple because the systems you work with are so complex.

Pardot for Financial Services Graphic of approach

Implementation

We get you up and running in 7 – 10 days which includes segmentation of your data. We understand there are myriads of approaches in the finserv space and data segmentation is key from the outset. Visibility is needed on Introducers, Family Offices, Borrowers, Investors, CEO’s and the list goes on.

Phase 1: Insights

Deal sizes are often significant in the financial services industry which is why being able to react at the right time is paramount to continued success. We set up key tracking that automatically notifies your sales team when a prospect takes specific actions. This helps guide the sales pitch and ultimately, closes deals.

Phase 2: Marketing

Using Pardot, we can set up automated journeys that lead your already segmented database into the correct nurturing paths that send the right content to the right people at the right time. By tailoring our communications, we’re not wasting anyone’s time and in this space, every second counts.

Phase 3: Reporting

Arguably the most important part of the process. If you spend X, you need to see that it returns Y. With the power of Pardot, Salesforce and B2B Marketing Analytics we can analyse every action that led to a deal. Ultimately, this approach unlocks the ability for senior management to make data-driven business decisions.

Reviews

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It has been great working with Tom. He’s a real expert in all things Pardot and has helped our company tackle individual issues as well as recommend best practices, following a thorough audit. I would recommend anyone trying to get grips with Pardot!

Suvi Bisnath, Senior Marketing and Communications Manager at Fraedom

Pardot service icon

MarCloud is everything you want from an agency to work with. Deep knowledge, almost instant availability, high quality work standards and excellent communication. We’ve been working for almost a year now on multiple projects and it’s been a great experience so far. These guys are great professionals and nice people to work with!

Roman Golovko, CRM Marketing at Ingenico ePayments

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