MarCloud’s mission, values & principles

MarCloud's Mission Statement

To bring together the most passionate and competent Salesforce marketing professionals in the space to make businesses more competitive through the effective use of Marketing Cloud, Data Cloud and Sales Cloud.

Some of our core beliefs

• Knowledge should be shared.

• Duplicates, on the whole, are often a bad thing.

• We believe Marketing Cloud forms should be used as a data entry point for all prospect marketing activities (unless there are processes or data that suggests otherwise).

• Purchased data, on the whole, is not good. Inbound marketing and highly targeted campaigns are always more effective long term.

• Collaboration with clients is key and we always adapt our approach to their bespoke needs.

MarCloud Values and Principles

These values and principles apply to everyone at MarCloud, regardless of role or seniority:

1. Always be transparent

   • We do not keep secrets. We share our knowledge and thoughts on up-to-date releases for Marketing Cloud products on our MarCloud blog.

   • We let clients know when we do not know the answer. In these instances, we explain how we will approach the knowledge gap. 

   • Our client-facing documentation shows our way of thinking and approaching problems. We will always explain why we have done something or approached a problem in a particular way.

   • Internally, we promote open and honest feedback. We use a tool called Friday Pulse to keep track of happiness and provide a place for feedback.

   • Our timesheets are always shareable with clients on-demand. Internally, our team is trained to log time accurately, honestly, and fairly.

   • If there has been a failure, no one internally will be penalised if they own up to their mistakes. It is important we identify the problem, provide a solution and continuously improve.

2. Stay curious and enjoy problems

   • We are always thinking about how to implement the smartest solutions. This is how MarCloud Technologies was born.

   • Not all problems have immediate answers. Our team are encouraged to think about what we could do and then propose what we should do.

   • MarCloud values people who are naturally curious. We lean toward hiring experience over certifications.

   • Our #Solutioning Slack channel is one of the busiest channels at MarCloud, allowing consultants to collaborate and swarm problems.

3. Always use common sense

   • Our team can think for themselves and do what they think is best for the client. If something does not make sense, any person in MarCloud (regardless of role) has a duty to suggest what would make it better.

   • For large projects, we will adapt our consulting approach to align with a client's internal teams.

   • Account audits are a win-win for the client and for us. The client gains valuable insight and we can scope correctly and to get a plan in place for future projects and ideas.

4. Strive for clarity in communication

   • Marketing Cloud can be complicated and it is our job to make it easier. We commit to conveying clear and concise messages to our clients to reduce frustration as much as possible. If we are unclear, we are not doing our job properly.

   • Reading emails and project updates from us should be easy. We try to get straight to the point and adapt our messaging style to suit our clients' experience level which naturally improves over time.

5. Always look to improve

   • We proactively encourage our team to upskill and know a topic deeply before supporting them to attain Salesforce certifications. We like certs but only if the person knows what they are talking about.

   • We commit to working with Salesforce as closely as possible to learn new features before or the day they are released. This means our clients are always made aware of new features that will benefit them.