MarCloud’s mission, values and principles

This is what we’re all about. 

MarCloud’s Mission Statement

To bring together the most passionate and competent Salesforce marketing professionals in the space to make businesses more competitive through the effective use of Pardot, Marketing Cloud and Salesforce CRM.

  • Knowledge should be shared and Marketing Cloud account reviews should be free.

  • Proposals should be written after we’ve seen an account (ideally after a free review), not before. 

  • We do not like or suggest duplicates (only in less common cases like well-thought-out business units).

  • We believe prospects should be created in Account Engagement (Pardot) first, where appropriate. 

  • We believe MCAE (Pardot) forms should be used for all prospect marketing activities like contact forms (unless there are processes or data that suggests otherwise).

  • Purchased data, on the whole, is not good and we cannot guarantee the best results with this approach. Inbound marketing and highly targeted campaigns are preferred in most cases. 

  • Spending good time on drawing visual maps helps align teams on the logical approach. This planning phase is an investment for future success. 

  • Talking through real-life scenarios is often the best sense-check of a plan and how effective it might be in practice. 

  • We aim for best practice whilst considering our clients’ way of working, although we are not ‘yes-people’. We approach projects with an open mind proposing our approach but open to criticism and will adapt to a client’s changing needs. Plans need to be somewhat bulletproof and stress-tested through different scenarios so we can be confident it’s a truly good and scalable solution to a problem.

MarCloud Values and Principles

These values and principles apply to everyone at MarCloud, regardless of role, age or seniority:

  1. Always be transparent

    • We don’t keep secrets. We share our knowledge and thoughts on up-to-date releases for Marketing Cloud products on our MarCloud blog.

    • We make clear what we know and let clients know when we don’t know. In these instances, we explain how we will fill the knowledge gap. 

    • Our client-facing documentation shows our way of thinking and approaching problems. We’ll always explain why we’ve done something or approached a problem in a particular way.

    • Internally, we promote open and honest feedback! We’d rather people tell us what the problems are rather than sweep them under the rug. We use a tool called Friday Pulse to keep track of happiness in the company which also includes feedback functionality to improve how we work.

    • We do not use sub-contractors for Salesforce clouds or Marketing Cloud consulting. It’s important that our solutions are delivered from MarCloud and not from a 3rd party who have no synergy as a team and/or is going to disappear. 

    • Our thought leadership approach really shows we’re among the best in our field. Our blogs, webinars, content downloads and other content are always aligned with best practice so clients can be sure we’re the right people for the job.

    • Our timesheets are always accessible by clients on-demand. Internally, our team is trained to log time accurately, honestly and fairly.

    • If there has been a failure, no-one internally will be penalised if they own up to their mistakes. It’s important we identify the problem, provide a solution and ensure we improve.

  2. Stay curious and enjoy problems

    • We are always thinking about how to implement the smartest solutions, even if it means developing new solutions to enable this, like the Pardot Business Card Scanner.

    • Not all problems have immediate answers which is why we approach problems with a natural curiosity so that creative solutions can be born. Our team are encouraged to think of multiple options and look for the best answer, without an ego.

    • We value people who are naturally curious and lean toward hiring people who are obsessed with the need to learn and explore innovative solutions over someone with a lot of experience but who is set in their ways.

    • We have multiple Salesforce Marketing Champions in the business and are seen as a thought leader in the Salesforce space.

  3. Always use common sense

    • Our team think for themselves and have the autonomy to do what they think is the best for the client. If something doesn’t make sense, any person in MarCloud (regardless of role) has a duty to suggest what would make it better. This empowers the team to make collaborating more efficient which in turn, saves our clients time and money. The quality of work naturally increases which means better long-term relationships and is how we are choosing to grow. 

    • Our clients also have the right to point out something that doesn’t make sense. When this happens, we will adapt and propose a solution.

    • We write free reviews for potential clients before we even have a contract in place. This is because we believe we need to see what we’re working with before we scope and tell a client how much something costs. The free review shows off our expertise at the same time as showing us how simple or complicated a project might be.

    • Free reviews to initiate an engagement are a win-win for the client and for us. The client gains valuable insight and we can scope correctly and get a plan in place for future projects and ideas. It also allows our passion to shine through, promote best practice and prove we’re here for long-term relationships.

  4. Strive for clarity in communication

    • Pardot, Salesforce and Marketing Cloud can be complicated tools and it’s our job to make it easier. We commit to conveying clear and concise communications to our clients to reduce frustration as much as possible. If we’re unclear, we’re not doing our job properly.

    • Our contracts are easy to work with. Working with MarCloud is straightforward and doesn’t require lengthy discussions because we keep it simple. For example, we very often speak to new enquiries and get them onboarded within 2 weeks.

    • Reading emails and project updates from us should be easy. We try to get straight to the point and adapt our messaging style to suit our clients’ experience level which improves over time.

  5. Always look to improve

    • We proactively encourage and pay for our team to attain Salesforce certifications so we can demonstrate we know what we’re talking about.

    • Internally, we host weekly ‘Ask The Expert Anything’ sessions the team to help any blocked projects or to give different perspectives on a problem. We also have a channel on Slack so we can swarm problems together.

    • We commit to working with Salesforce as closely as possible to learn new features before or the day they are released. This means our clients are always made aware of new features that will benefit them. 


Do your values align with ours?

We want to work with people just like us. Visit our careers page to learn more about the roles we have available, our hiring process, company benefits and our team culture.