Meet the team
Our Pardot Certified Consultants & Experts
Tom Ryan
Founder & Pardot Certified Consultant & Marketing Cloud Certified Consultant
Tom is a Salesforce Certified Pardot and Marketing Cloud Consultant with several years experience in this space, as well as having B2B marketing client-side & agency experience.
Previously, Tom used consulting as a lifestyle business living in places like Lisbon, Copenhagen and Bali but since demand has risen dramatically in such a short period of time, quickly realised that the opportunity should be taken. Since then, the core focus has been to grow MarCloud and innovate the Pardot space by providing the best practice approach and innovate the way we use Pardot through the API, subsequently creating our other Pardot arm ‘MarCloud Technologies’.
Tom wants to see MarCloud as the go-to place for Pardot expertise across the globe and expects all of our work to be nothing short of remarkable.
Jake Bond
Pardot Certified Consultant & Human Resources Manager
Jake is a Salesforce Certified Pardot Consultant with a passion for delivering top tier client journeys. Strength-wise, Jake is all about building personalised customer journeys from the ground up and analysing reports to get the maximum ROI out of every marketing and sales activity.
Having been involved in some of the biggest FMCG brands in the world he has learned what the ideal customer experience should be, which helps massively when optimising each touch-point for prospects. With proven skills in a variety of different people-driven industries and projects, he is a firm believer that people make the world go round.
He’s managed a team of over 60 people and won manager of the year awards so doesn’t feel shy about saying he’s a high performer. Show him your KPI’s and he’ll work out how to meet them.
James Haney
Pardot Certified Consultant
James is a Salesforce certified Pardot Consultant with a real drive for providing great customer service and client satisfaction. Having worked with various marketing automation platforms in recent years, his interests include a well organised event/webinar, and optimising client’s scoring and grading models.
Whilst James loves implementing solutions to complex problems, he definitely also enjoys the simple things in life.
Laura Formby
Pardot Marketing Assistant
With a background in B2B Marketing and having recently joined MarCloud Consulting, Laura fits right into the team. Alongside an interest in all things Tech, Laura is always interested in finding different ways to enhance a client’s Pardot account by identifying opportunities in line with the wider marketing strategy.
Helpful Pardot Articles
WE PRODUCE A LOT OF CONTENT BECAUSE WE’RE TERRIBLE AT KEEPING SECRETS. LEARN SOME TIPS, GATHER SOME NEW IDEAS AND TELL YOUR FRIENDS.
Why You Should Use Handlebars Merge Language (HML) for Pardot
Without a shadow of a doubt, any Pardot and Salesforce user will have seen the term HML or Handlebars Merge Language floating around since the big August release.
Pardot Agency vs. Freelance Consultant: Your Options Explained
Get help deciding whether to recruit an independent freelance consultant for your Pardot requirements or employ a go-to Pardot agency to support and scale your MA activities. Type ‘pardot agency’ into Google and you’ll receive over 380,000 results. Switch that second word out to ‘freelancer’ and the number of results jumps to more than 430,000.
Everything You Need to Know About Pardot Connectors
Pardot connectors allow you to draw information about your prospects from third-party tools into the profile for that person in Pardot. Important because...
Do you need beautiful, responsive Pardot templates built?
- Fully Responsive Landing Page, Form and Email Templates
- Fully Editable Within The Pardot WYSIWYG Editor
- Matches Your Brand Look & Feel
- Includes Training On How To Edit Your New Asset