Our Pardot Certified Consultants & Experts
Tom Ryan
Founder and Managing Director
Pardot Certified Consultant
Marketing Cloud Certified Consultant
Tom is a Salesforce Certified Pardot and Marketing Cloud Consultant with several years experience in this space, as well as having B2B marketing client-side & agency experience.
Previously, Tom used consulting as a lifestyle business living in places like Lisbon, Copenhagen and Bali but since demand has risen dramatically in such a short period of time, quickly realised that the opportunity should be taken. Since then, the core focus has been to grow MarCloud and innovate the Pardot space by providing the best practice approach and innovate the way we use Pardot through the API, subsequently creating our other Pardot arm ‘MarCloud Technologies’.
Tom wants to see MarCloud as the go-to place for Pardot expertise across the globe and expects all of our work to be nothing short of remarkable.
Jake Bond
Executive Director
Pardot Certified Consultant
Jake is a Salesforce Certified Pardot Consultant with a passion for delivering top tier client journeys. Strength-wise, Jake is all about building personalised customer journeys from the ground up and analysing reports to get the maximum ROI out of every marketing and sales activity.
Having been involved in some of the biggest FMCG brands in the world he has learned what the ideal customer experience should be, which helps massively when optimising each touch-point for prospects. With proven skills in a variety of different people-driven industries and projects, he is a firm believer that people make the world go round.
He’s managed a team of over 60 people and won manager of the year awards so doesn’t feel shy about saying he’s a high performer. Show him your KPI’s and he’ll work out how to meet them.
Sarah Burton
Head of Client Services
Salesforce Certified Sales Cloud Consultant
Sarah started working with Salesforce back in 2010 and since then has delivered numerous successful projects across a range of different teams. She uses the system to streamline internal processes and increase automation whilst maximising on the reporting.
Sarah enjoys a challenge and problem solving, striving to make Salesforce a platform that users want to use and delivers an excellent customer experience. She developed a passion for Marketing Automation when she started working with Pardot in 2017 and combines the two systems to map out a strategy for the end to end customer journey.
Laura Formby
Pardot Certified Consultant
As a Certified Pardot Consultant with a background in B2B Marketing Laura fits right into the team. Alongside an interest in all things Tech, Laura is always interested in finding different ways to enhance a client’s Pardot account by identifying opportunities in line with the wider marketing strategy.
Matt Isaac
Salesforce Certified Administrator
Matt has worked with Salesforce for over 6 years and has gained a wealth of experience having worked client-side in both Enterprise level and medium-sized businesses. He’s a proponent for Salesforce products and is always looking to expand his portfolio of Salesforce Credentials.
Hannah Barron
Pardot Development Project Manager
Hannah joins the team with 8 years experience specialising in email and marketing automation. Being a perfectionist, Hannah will work hard to make sure that any email template will offer the same customer experience regardless of which inbox it lands in. Hannah is passionate about utilising marketing automation to create efficient campaigns that offer value to the customer and generate leads.
Outside of work, Hannah volunteers at a local animal rehoming charity.
Grace Hallows
Pardot Certified Consultant
Grace joins MarCloud after securing a first in Marketing and a keen interest in B2B marketing automation! She has prior experience in B2B marketing and even introduced a manufacturing client to Pardot after assessing the pro’s and cons of different email tools.
Tia Carr
Pardot Certified Specialist
Tia has experience working in a B2B environment focussing on managing Salesforce and Pardot. She has a keen interest in Marketing automation and building customer journeys from the ground up!
In her free time, Tia loves to travel and explore new places, especially independent coffee shops!
Hollie Fitzpatrick
Pardot Certified Specialist
Hollie joins the team with extensive B2B marketing experience. With a keen interest in marketing technologies, Hollie strives to find the best solution to increase the efficiency and quality of marketing campaigns through rigorous testing and data analysis.
In her free time, Hollie enjoys portrait art and learning new skills.
Georgie Grigore
Pardot Certified Specialist
Georgie joins MarCloud with a background in both Marketing and Engineering. Her goal was to combine both her analytical and creative side into one. That’s when she found her passion for marketing automation. Georgie has a great interest in marketing and technology and loves helping customers to find the best solutions for their needs.
In her free time, she enjoys travelling, dancing, reading, cooking, exercising, going on long walks, etc. Too many passions really!
Sophie Doyle
B2B Marketing Project Manager (Pardot)
Sophie joins MarCloud with B2B Marketing and CRM experience in the communications, travel and technology sectors. In 2020 Sophie was awarded Associate status with the Chartered Institute of Marketing for her contributions to professional marketing management and specialises in digital marketing strategies, content marketing and customer experience improvement.
In her spare time, Sophie enjoys cooking and spending time with friends and family.
Gülbiz Croasdale
Pardot Marketing Executive
Gülbiz has experience working in a B2B environment focusing on creating various emails and campaigns on Salesforce and Pardot. She has a great interest in Marketing Automation and she is very enthusiastic to build customer journeys.
In her free time, Gülbiz loves walking and cooking and she enjoys socializing with her friends!
Ming
Chief Happiness Officer
Originally from Japan, Ming takes on several roles at MarCloud including office security, motivational speaker and deep thinker.
She’s often found sleeping on the job, eating biscuits and really enjoys trips to the kitchen.
Helpful Pardot Articles
WE PRODUCE A LOT OF CONTENT BECAUSE WE’RE TERRIBLE AT KEEPING SECRETS. LEARN SOME TIPS, GATHER SOME NEW IDEAS AND TELL YOUR FRIENDS.
Announcing Our Handy How-To Pardot Videos: Now On YouTube
We’ve decided to take things a step further with a library of how-to style Pardot videos! You can find these videos on our YouTube channel, as well as peppered throughout our past and future blogs here on the site too.
How to Set Up Pardot Users: Identity Licenses, Pardot SSO, User Sync & Business Units
Before we can embark on our marketing automation journey and explore exciting features, we must first set up our users. As part of the Spring’21 release, Pardot-only users will be retired from February 2021.
Where To Start With B2B Marketing Analytics Plus Dashboards
Use B2B Marketing Analytics Plus pre-built dashboards to explore the connection between your marketing efforts and sales outcomes. Pardot allows us to report on a variety of stats across different marketing assets.
