Our Pardot Certified Consultants & Experts
Tom Ryan
Founder and Managing Director
Pardot Certified Consultant
Marketing Cloud Certified Consultant
🏆 Salesforce Marketing Champion 2021 🏆
Tom is a Salesforce Certified Pardot and Marketing Cloud Consultant with several years experience in this space, as well as having B2B marketing client-side & agency experience.
Previously, Tom used consulting as a lifestyle business living in places like Lisbon, Copenhagen and Bali but since demand has risen dramatically in such a short period of time, quickly realised that the opportunity should be taken. Since then, the core focus has been to grow MarCloud and innovate the Pardot space by providing the best practice approach and innovate the way we use Pardot through the API, subsequently creating our other Pardot arm ‘MarCloud Technologies’.
Tom wants to see MarCloud as the go-to place for Pardot expertise across the globe and expects all of our work to be nothing short of remarkable.
Jake Bond
Executive Director
Pardot Certified Consultant
🏆 Salesforce Marketing Champion 2021 🏆
Jake is a Salesforce Certified Pardot Consultant with a passion for delivering top tier client journeys. Strength-wise, Jake is all about building personalised customer journeys from the ground up and analysing reports to get the maximum ROI out of every marketing and sales activity.
Having been involved in some of the biggest FMCG brands in the world he has learned what the ideal customer experience should be, which helps massively when optimising each touch-point for prospects. With proven skills in a variety of different people-driven industries and projects, he is a firm believer that people make the world go round.
He’s managed a team of over 60 people and won manager of the year awards so doesn’t feel shy about saying he’s a high performer. Show him your KPI’s and he’ll work out how to meet them.
Sarah Burton
Head of Client Services
Salesforce Certified Sales Cloud Consultant
Sarah started working with Salesforce back in 2010 and since then has delivered numerous successful projects across a range of different teams. She uses the system to streamline internal processes and increase automation whilst maximising on the reporting.
Sarah enjoys a challenge and problem solving, striving to make Salesforce a platform that users want to use and delivers an excellent customer experience. She developed a passion for Marketing Automation when she started working with Pardot in 2017 and combines the two systems to map out a strategy for the end to end customer journey.
Laura Formby
Pardot Certified Consultant
🏆 Salesforce Marketing Champion 2021 🏆
As a Certified Pardot Consultant with a background in B2B Marketing Laura fits right into the team. Alongside an interest in all things Tech, Laura is always interested in finding different ways to enhance a client’s Pardot account by identifying opportunities in line with the wider marketing strategy.
Matt Isaac
Salesforce Certified Administrator
Matt has worked with Salesforce for over 6 years and has gained a wealth of experience having worked client-side in both Enterprise level and medium-sized businesses. He’s a proponent for Salesforce products and is always looking to expand his portfolio of Salesforce Credentials.
Hannah Barron
Pardot Development Project Manager
Hannah joins the team with 8 years experience specialising in email and marketing automation. Being a perfectionist, Hannah will work hard to make sure that any email template will offer the same customer experience regardless of which inbox it lands in. Hannah is passionate about utilising marketing automation to create efficient campaigns that offer value to the customer and generate leads.
Outside of work, Hannah volunteers at a local animal rehoming charity.
James Haney
Pardot Certified Consultant and Project Manager
James is a Salesforce Certified Pardot Consultant with experience in multiple Marketing and Sales solutions. He has scoped and delivered many projects in the Martech space, and has worked closely with some huge clients over the years, particularly in Financial Services. James enjoys the challenge of working with large-scale operations to optimise their tech stack, but also loves to get smaller businesses up to speed and give them the best possible start in their Automation journey.
Tia Carr
Pardot Certified Specialist
Tia has experience working in a B2B environment focussing on managing Salesforce and Pardot. She has a keen interest in Marketing automation and building customer journeys from the ground up!
In her free time, Tia loves to travel and explore new places, especially independent coffee shops!
Hollie Fitzpatrick
Pardot Certified Specialist
Hollie joins the team with extensive B2B marketing experience. With a keen interest in marketing technologies, Hollie strives to find the best solution to increase the efficiency and quality of marketing campaigns through rigorous testing and data analysis.
In her free time, Hollie enjoys portrait art and learning new skills.
Georgie Grigore
Pardot Certified Specialist
Georgie joins MarCloud with a background in both Marketing and Engineering. Her goal was to combine both her analytical and creative side into one. That’s when she found her passion for marketing automation. Georgie has a great interest in marketing and technology and loves helping customers to find the best solutions for their needs.
In her free time, she enjoys travelling, dancing, reading, cooking, exercising, going on long walks, etc. Too many passions really!
Gülbiz Croasdale
Pardot Certified Specialist
Gülbiz has experience working in a B2B environment focusing on creating various emails and campaigns on Salesforce and Pardot. She has a great interest in Marketing Automation and she is very enthusiastic to build customer journeys.
In her free time, Gülbiz loves walking and cooking and she enjoys socializing with her friends!
Tommy Little
Salesforce Administrator and Pardot Certified Specialist
Tommy joins the team with 9 years marketing experience having worked agency and client-side, most recently specialising in marketing effectiveness. He always looks for technological solutions to help marketers, so the transition to Salesforce was a natural one.
Outside of work, Tommy is learning leathercraft and spends too much time on his fantasy football team.
Ming
Chief Happiness Officer
Originally from Japan, Ming takes on several roles at MarCloud including office security, motivational speaker and deep thinker.
She’s often found sleeping on the job, eating biscuits and really enjoys trips to the kitchen.
Helpful Pardot Articles
WE PRODUCE A LOT OF CONTENT BECAUSE WE’RE TERRIBLE AT KEEPING SECRETS. LEARN SOME TIPS, GATHER SOME NEW IDEAS AND TELL YOUR FRIENDS.
Pardot Marketing & Automation Statistics 2020
Deciding on the right marketing automation tool for your business? Here's a collection of stats about Pardot marketing and automation in 2020. What better way to illustrate the power of Pardot for your B2B marketing.
A Complete Guide to Pardot Campaign Reporting & Multi-Touch Attribution
Achieving accurate Pardot campaign reporting is a challenge many marketers face. So I started this blog post intending to clear up some questions about campaign attribution that I get asked frequently
How to Set Up The Pardot Resubscribe Process
Pardot released their ‘Automated Resubscribe’ feature back in August 2019. Here, I'll explain how to use the Pardot resubscribe feature and how this further enhancement has given us even more control over the resubscribe experience.
