Mixing Salesforce Engagement Studio with cooking analogies isn’t how we’d typically share valuable information, but somehow it works and here we are. Our new ‘Engagement Studio Cookbook’ contains delectable recipes for automated marketing programs.
2 mins
The cookbook is a must-have for marketers. It covers everything from getting your kitchen in order (aka preparing your account for the most effective Engagement Studio activities) to serving five essential dishes for your audience.
We’ve selected five programs that we’ve learned are most popular and successful for clients across a range of industries and businesses.
Each of the recipes for our top-performing Salesforce Engagement Studio programs include:
The purpose of the program
Why it works
Core ingredients
Cooking techniques i.e. cooking yourself versus ordering in.
By ordering in, we mean giving you the option to work with MarCloud for tried-and-tested templates custom-made by specialists - because building Engagement Studio programs can be time-consuming and headache-inducing.
Along with the above, your cookbook contains illustrations outlining the basics of each Engagement Studio program, making it easy to understand the differences between them.
The chapters inside are:
What to expect from the cookbook
Meet the author
Getting your kitchen in order
Recipes for Engagement Studio
Dish 1 - Re-engagement
Dish 2 - Top of mind
Dish 3 - Event follow-up
Dish 4 - Upsell
Dish 5 - Competitors
Engagement Studio support
Whether you’re implementing Account Engagement and Engagement Studio programs for the first time, or looking for ways to level up your automated activity and deliver more leads to the sales team, this cookbook will help. It’s full of inspiration and tips for planning and executing Engagement Studio programs.
Although, a word of warning: it may make you a little hungry.
Of course, if you find yourself stuck or have a question as you read through, MarCloud is here to help. Send us a message and we’ll be in touch.
A data scientist and engineer, Anton has extensive experience in successfully delivering martech and salestech solutions for a variety of clients, both big and small, and across 25 countries. With a scary amount of knowledge in the development space, his focus at MarCloud is on innovating technical solutions for clients but also creating brand new apps and products for Salesforce platforms, to solve common business challenges.
More by Anton MinnionComing up with Engagement Studio programs from scratch can be time-consuming and headache-inducing. Rather than rely on trial and error, make your life easier with the Engagement Studio Cookbook: 5 Recipes for Converting Leads.
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MarCloud is a team of certified Pardot, Marketing Cloud, and Salesforce specialists. We help businesses to unlock the potential of marketing automation. Sign up to receive regular Marketing Cloud content to help you align your technology with your business goals.
Sign up to the newsletterRather than rely on trial and error, make your life easier with the Engagement Studio Cookbook: 5 Recipes for Converting Leads.
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