When you send an email, you want it to look flawless in every recipient’s inbox. At MarCloud, we create custom Marketing Cloud email templates that render beautifully across all email service providers (even tricky ones like Outlook!) and devices. Our templates are crafted to boost engagement and inspire valuable actions from your audience.
Generic email templates may work, but they often fail to take full advantage of the powerful features and customisation that Marketing Cloud Engagement offers. This can limit your personalisation efforts, compromise brand consistency, and cause issues with tracking and reporting. With MarCloud’s custom email templates, specifically designed for Marketing Cloud Engagement, you can be confident your emails will always deliver as intended.
Creating custom email templates can be challenging, but with MarCloud, every template we design is rigorously tested. We ensure your emails are responsive, error-free, and perfectly optimised to meet the highest standards in email marketing.
As dark mode continues to grow in popularity, ensuring your emails are compatible is crucial. MarCloud’s email templates follow the latest best practices in email design and coding, making sure your content looks great, even in dark mode.
Bring us a design and we’ll handle the build, or share your requirements and let us create a fully customised Marketing Cloud email template for you. It’s the perfect solution for any industry looking to enhance their email marketing.
The nature of your custom email template work depends on how much design you need us to do. Take a look at the typical process we follow when working with clients just like you.
You’re welcome to bring your own design, or a detailed design brief that includes branding guidelines and mock-ups of the email template you’d like built. In this case, we’ll review the designs to determine the scope of work and we may suggest changes based on our extensive experience of how emails work best within Marketing Cloud Engagement.
If you don’t yet have a detailed design brief or mock ups of your desired email template, the first step is for us to meet and discuss what you want from your new template. From this meeting, we’ll either create a mock-up design based on the info you provide or suggest using one of our readymade bulletproof templates, which can often provide a more cost-effective solution.
Once the final design of your new email template is agreed, we will undertake the work and create a first draft. This will be accompanied with a report showing exactly how the template will look in all major browsers and devices. This is your chance to raise any changes you’d like.
MarCloud will do one round of amends based on your feedback of the first draft. Given we ensure the design brief is solid, there’s rarely a need for further revisions! Then, we deploy your new template with a ‘handover’ call to make sure you’re confident in the best practices for editing and using it in your Marketing Cloud campaigns.
There are plenty of HTML and email coding experts out there but where MarCloud excels is in designing and building email templates for Salesforce platforms. We consider how marketers will edit email templates in Marketing Cloud and how the emails will render in a variety of browsers, devices, and email clients.
You need a team with extensive experience of building templates for clients across industries and to different specification. MarCloud has a wealth of knowledge and robust, battle-tested, solutions to some of the most difficult development challenges in this area.
The first step to securing Marketing Cloud email templates that work is to book a call. We’ll discuss your ideas and circumstances, and go from there. Custom email templates are typically delivered within four weeks of kick-off.
— Salesforce AppExchange, Media & EntertainmentI always have a positive experience when dealing with MarCloud. They've proven to be an invaluable partner for us for all things Pardot template-related.
Yes, custom email templates are fully compatible with Journey Builder, allowing you to design emails that trigger at specific points in the customer journey. This ensures your messages are personalised and relevant, helping you drive stronger engagement and conversions.
Custom email templates work seamlessly with Email Studio, where you can design, test, and send your emails. Once your template is set up, you can easily incorporate dynamic content, improving engagement and aligning with campaign goals.
Yes, when using custom templates in Marketing Cloud, you can track key metrics such as open rates and click-through rates. Integration with Email Studio and Journey Builder allows you to measure and optimise the performance of your campaigns, ensuring you achieve your marketing objectives. Although, if you need support with demonstrating ROI from your Marketing Cloud activities, we can help there too!
Tell us what problems you need to solve and our certified Salesforce consultants will respond to arrange a call.
