MarCloud Consulting has secured investment from industry leaders Lee Durham, Richard Lane, and Martin Moran, with the backing driven by the company’s unique positioning in the marketing automation space.
2 mins
The investment marks a major milestone for MarCloud, a Salesforce and HubSpot consultancy, as it doubles down on ambitious growth plans and expands its reach across the UK and international markets.
The British Growth Fund (BGF) facilitated an introduction to Martin Moran, one of the first employees at Salesforce EMEA, and amongst other roles, is Chairman of durhamlane. Recognising MarCloud’s rapid trajectory within the Salesforce ecosystem and its expanding HubSpot services, durhamlane founders Lee Durham and Richard Lane, together with Martin Moran, saw a unique opportunity to invest and support.
“MarCloud came across as very investable. They have the expertise, the vision, and are building something special in a space that’s only going to grow,” said Lee Durham.
The deal was intentionally straightforward. Rather than a complex structure, the trio made a personal investment, offering strategic guidance and networks while leaving MarCloud’s leadership fully in the hands of founder Tom Ryan.
With demand for Salesforce and HubSpot specialists at an all-time high, MarCloud is forecast to double in size within 18 months.
MarCloud has a proven track record of delivering transformative results and partnered with Bruntwood to implement and manage Pardot, creating seamless Salesforce integrations and tailored customer journeys. This collaboration has driven significant business impact, generating an impressive 17,650% ROI and unlocking new revenue streams for Bruntwood’s marketing, business development, and innovation teams.
This type of result highlights the massive opportunity in the market:
Salesforce: Enterprise clients continue to need tailored automation expertise.
HubSpot: With HubSpot breaking into the mid-market and enterprise, MarCloud is positioned to capitalise on adoption at scale.
AI & automation: As both Salesforce and HubSpot evolve their AI capabilities, the need for a specialist partner like MarCloud is only increasing.
“The services MarCloud provided – and continue to provide – during the implementation, build, and management of Pardot have been pivotal to the success of Bruntwood’s marketing, business development, and innovation services teams, a project that kicked off in 2019. We’ve been working with the team ever since, a relationship that has gone from strength to strength and has evolved and developed around various business needs and customer engagement goals. What sets MarCloud apart from the very few other dedicated Marketing Cloud automation consultancies is their expert-level product knowledge and the fact that they are genuinely great to work with.”
The investment also reflects a shifting landscape in marketing automation and CRM platforms:
AI innovation is transforming workflows, customer journeys, and how businesses approach marketing automation.
HubSpot’s rise in mid-market and enterprise makes it a more serious competitor to Salesforce than ever before.
Potential consolidation: With rapid growth in the space, M&A and private equity activity could reshape the sector in the coming years.
Beyond the market opportunity, it was MarCloud’s people and culture that sealed the deal.
“MarCloud is transparent, credible, and has built a fantastic culture,” said Lee Durham. “It’s rare to find a consultancy with such a strong team ethos, and that’s exactly what’s needed to scale.”
The investors are looking forward to meeting the wider MarCloud team and offer support around training, development, and strategic connections.
With Durham, Lane, and Moran on board, MarCloud is entering its next phase of growth with both financial backing and seasoned advisors at its side.
Founder Tom Ryan commented:
“This investment is about more than capital; it’s about having trusted industry experts in our corner as we expand. Their expertise and networks will be invaluable as we scale both our Salesforce and HubSpot services.”
Looking ahead, MarCloud will continue its mission to make marketing automation simple, effective, and human for organisations worldwide. With demand accelerating, MarCloud is well-positioned to support businesses as they select Salesforce or HubSpot as the foundation for their growth.
Lenny has 20+ years of marketing experience, blending creative ideas with data-driven strategies. He’s led campaigns that boost SEO, leads, and retention across fintech, retail, and payments. A hands-on marketer, he loves working with CRM tools, content, and digital channels to drive real results.
More by Lenny DaviesGet your hands on the exact migration process MarCloud follows for Marketing Cloud and HubSpot, plus tips for integrating your new account with Salesforce CRM.
Download nowHubSpot has hundreds of pre-built connectors covering everything from Salesforce and Slack to Eventbrite and Zoom. For many organisations, these native integrations are enough to keep systems connected and data flowing. But what happens when your business uses a niche platform, or when the standard integration doesn’t support the exact fields or processes you need? This is where a HubSpot API integration is necessary.
Tom Ryan
4 mins
When leaders hear “HubSpot automation”, they often imagine a magic button. If only we could press it once and watch the leads roll in. Customers would convert in the blink of an eye. Revenue would soar. Of course, marketing automation - and HubSpot specifically - isn’t magic. Being successful with HubSpot means having great systems, built with intent.
Lenny Davies
4 mins
When it comes to marketing automation, HubSpot workflows are one of the most powerful tools at your disposal. They can take care of repetitive tasks, streamline lead management, and even improve sales handoffs, all while giving you back time to focus on strategy and creativity.
Jake Harrison
4 mins
MarCloud is a team of certified Pardot, Marketing Cloud, and Salesforce specialists. We help businesses to unlock the potential of marketing automation. Join 2,000+ professionals who receive actionable insights to boost their automation performance.
Sign up to the newsletterGet your hands on the exact migration process MarCloud follows for Marketing Cloud and HubSpot, plus tips for integrating your new account with Salesforce CRM.
Download now
