Flexible entry points
This is not a one-size-fits-all framework. Instead, businesses start at the phase that aligns with their current marketing maturity. Some clients might need full implementation, while others might jump straight into Agentforce.
The MarCloud ROI Framework
See reliable marketing ROI with the MarCloud ROI Framework - streamlining, automating, and optimising Salesforce Marketing Cloud operations. Start at any stage, scale as you grow, and let data-driven insights, automation, and AI-powered execution drive real revenue impact.
5 stages of Salesforce marketing ROI
The MarCloud ROI Framework provides a compass for Marketing Cloud customers to navigate their way to better ROI, through the effective use of Salesforce marketing automation. With five strategic stages, getting tangible business insights out of your accounts becomes effortless.
Implementation & integration
Lay the technical foundations for a seamlessly integrated and data-driven marketing engine. Your data will flow seamlessly between systems, with any necessary data existing in the primary MAP. We’ll also ensure compliance with GDPR and tracking best practices.
Insights & data readiness
Turn behavioural data into actionable insights to power hyper-personalised communications at scale. Before executing campaigns, organisations need a clean and structured data strategy. We’ll identify gaps, segment audiences, and set up scoring and grading models.
Intelligent marketing execution
Improve the customer experience by sending the right message, to the right people, at the right time. Grow faster with pre-built and customisable journeys in lead nurturing, re-engagement, and cross-channel automation, leveraging Agentforce for handling marketing and sales processes.
Reporting & campaign attribution
Enable data-driven decision-making that continuously optimises your marketing output. This stage is designed to deliver full visibility into your marketing ROI, clear attribution of revenue to campaigns, and the ability to answer complex sales and marketing questions such as, where does our revenue come from and how much does marketing influence this?
Agentforce-powered productivity
Leverage Agentforce to increase productivity and gain confidence in your business processes. By making AI an embedded part of marketing operations, marketers can trust AI to make decisions and complete repetitive processes, rather than just using it for insights, and generate revenue with fewer manual tasks.
Backed by years of Marketing Cloud experience
Industry adaptable
While the five phases of MarCloud’s ROI Framework remain constant, the execution is tailored to each industry and your unique business requirements. We have flexible packages and retainers to suit all budgets.
Always evolving
The loop between stage four (Reporting & campaign attribution) and the other stages leads to ongoing improvement and optimisation, helping businesses to scale both operationally and financially with a clear route to more ROI.
Marketers can get back to marketing
Leaning heavily into Agentforce and Data Cloud, applying this framework with MarCloud ensures that marketing teams focus on creativity and strategy instead of technical challenges.
The MarCloud ROI Framework enables businesses to generate more revenue by:
Revealing true ROI across all marketing campaigns.
Making data-driven decisions with Data Cloud.
Handling complex processes easily with Agentforce.
Optimising marketing execution to deliver measurable business impact.
Empowering marketing teams to do more with fewer resources.
Real ROI for real clients
Join the likes of Bruntwood, Kirkpatrick Price, and other global enterprises seeing increased leads, sales and revenue since applying the MarCloud ROI Framework to their Salesforce marketing.
Real Estate
17,650% ROI by personalising emails to re-engage cold leads
With a solid list of direct enquiries already within Marketing Cloud, Bruntwood was keen to run sophisticated email marketing to re-engage cold leads and drive them to convert.
Read case study
IT Services and Consulting
$78,000, 36 MQL's and 2 long-term contracts during lockdown
Learn how Kirkpatrick Price promoted their remote services through lockdown with help of Pardot (Account Engagement) and the MarCloud team.
Read case studyFAQs
Where do we start with improving our account?
The first step is arranging a call to talk about your Salesforce marketing goals and challenges. Everything MarCloud does is guided by our market-leading ROI Framework, and the expert you speak with let you know the next best step to revealing true ROI.
How long until we see results?
Ultimately, this depends on the project but for many of our clients, we make significant improvements that can be tied back to tangible business goals within weeks.
What makes you different from other marketing automation agencies?
MarCloud’s AI-driven, revenue-first model is designed to make your business more competitive. Guided by the MarCloud ROI Framework - but never a one-size-fits-all approach - we meet you where you are. Whether you need full implementation or are ready to dive into Agentforce, we tailor our solutions to fit your marketing maturity and goals.
Talk to us
Tell us what problems you need to solve and our certified Salesforce consultants will respond to arrange a 15-minute call.
