See reliable marketing ROI with the MarCloud ROI Framework - streamlining, automating, and optimising Salesforce Marketing Cloud and HubSpot operations. Start at any stage, scale as you grow, and let data-driven insights, automation, and AI-powered execution drive real revenue impact.
The MarCloud ROI Framework provides a compass for HubSpot and Marketing Cloud customers to navigate their way to better ROI, through the effective use of marketing automation. With five strategic stages, getting tangible business insights out of your accounts becomes effortless.
Lay the technical foundations for a seamlessly integrated and data-driven marketing engine. Your data will flow seamlessly between systems, with any necessary data existing in the primary MAP. We’ll also ensure compliance with GDPR and tracking best practices.
Turn behavioural data into actionable insights to power hyper-personalised communications at scale. Before executing campaigns, organisations need a clean and structured data strategy. We’ll identify gaps, segment audiences, and set up scoring and grading models.
Improve the customer experience by sending the right message, to the right people, at the right time. Grow faster with pre-built and customisable journeys in lead nurturing, re-engagement, and cross-channel automation, leveraging AI for handling marketing and sales processes.
Enable data-driven decision-making that continuously optimises your marketing output. This stage is designed to deliver full visibility into your marketing ROI, clear attribution of revenue to campaigns, and the ability to answer complex sales and marketing questions such as, where does our revenue come from and how much does marketing influence this?
Leverage AI to increase productivity and gain confidence in your business processes. By making AI an embedded part of marketing operations, marketers can trust AI to make decisions and complete repetitive processes, rather than just using it for insights, and generate revenue with fewer manual tasks.
This is not a one-size-fits-all framework. Instead, businesses start at the phase that aligns with their current marketing maturity. Some clients might need full implementation, while others might jump straight into AI adoption.
While the five phases of MarCloud’s ROI Framework remain constant, the execution is tailored to each industry and your unique business requirements. We have flexible packages and retainers to suit all budgets.
The loop between stage four (reporting & campaign attribution) and the other stages leads to ongoing improvement and optimisation, helping businesses to scale both operationally and financially with a clear route to more ROI.
For Marketing Cloud and Marketing Hub customers, applying this framework with MarCloud ensures that marketing teams focus on creativity and strategy instead of technical challenges.
The MarCloud ROI Framework enables businesses to generate more revenue by:
Revealing true ROI across all marketing campaigns.
Making data-driven decisions with Salesforce Data Cloud.
Handling complex processes easily with Breeze and Agentforce.
Optimising marketing execution to deliver measurable business impact.
Empowering marketing teams to do more with fewer resources.
Join the likes of Bruntwood, Kirkpatrick Price, and other global enterprises seeing increased leads, sales and revenue since applying the MarCloud ROI Framework to their automated marketing.
With a solid list of direct enquiries already within Marketing Cloud, Bruntwood was keen to run sophisticated email marketing to re-engage cold leads and drive them to convert.
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To keep up with global expansion, Terrapinn needed a solution to relieve pressure on their Salesforce CRM. As a long-time client of MarCloud's, they approached us to lead the project.
Read case studyThe first step is arranging a call to talk about your marketing goals and challenges. Everything MarCloud does is guided by our market-leading ROI Framework, and the expert you speak with let you know the next best step to revealing true ROI.
Ultimately, this depends on the project but for many of our clients, we make significant improvements that can be tied back to tangible business goals within weeks.
MarCloud’s AI-driven, revenue-first model is designed to make your business more competitive. Guided by the MarCloud ROI Framework - but never a one-size-fits-all approach - we meet you where you are. Whether you need full implementation or are ready to dive into Agentforce, we tailor our solutions to fit your marketing maturity and goals.
Tell us what problems you need to solve and our certified consultants will respond to arrange a call.
