Pardot & Marketing Cloud for Manufacturing
Helping manufacturers sell better with Pardot and Marketing Cloud, whether that’s direct to the consumer or via resellers.
Supporting businesses like yours
How it works
Implementation & fixing data
We get you up and running in 7-10 days and work with you on integrating your core systems so you can start to see where your revenue is coming from and who the key accounts are. A good implementation is vital to long-term success so that you have a more efficient, compliant, and smooth-running account. It's also vital to have a clean and robust database, so we'll ensure any broken data in your system is fixed.
Assigning & qualifying leads
With our support, you’ll be able to log in to Marketing Cloud or Pardot and see straight away who is most interested and in which specific product, thanks to sophisticated lead scoring and grading models. This is powerful because it unlocks precise personalisation for different nurturing paths for each product line, which is key for generating new sales, upsells, and 1:1 conversations with customers.
Customer journeys
If a buyer engages with content in a specific product line, we can notify the team and put them into a tailored Engagement Studio where they’ll start to receive the relevant information to help them in their purchasing decision. This kind of automation can be the difference between choosing your brand and another supplier.
Reporting & analytics
We'll use the power of B2B Marketing Analytics and your data sources, such as Data Cloud or Tableau, to set up dashboards that breakdown where the most revenue is coming from and how your marketing activity is having an impact on the overall customer journey. Ultimately, you’ll be able to determine the ROI of your marketing and automation activities. Sit back and relax at the highest state of Salesforce marketing.
Why MarCloud?
Marketing Cloud for manufacturing
Manufacturers have a unique sales cycle since they’re often attending events to promote the brand and targeting intermediaries who resell the product. However, this doesn’t prevent us from tracking ROI and measuring campaign performance to a granular level. Focusing on upsell, retention and brand evangelism with an account-based marketing mindset is a really good strategy and with the power of Pardot and Salesforce, this can easily be accommodated.
With experience in using Pardot and Marketing Cloud for manufacturing companies, we’re experts in maximising the potential of automated marketing, so you can sell better.
How we work
The MarCloud ROI Framework provides a compass for Marketing Cloud customers to navigate their way to better ROI through the effective use of Salesforce marketing automation. With five strategic stages, getting tangible business insights out of your accounts becomes effortless.
— Angela, Salesforce CRM Owner, Siemens LogisticsMarCloud Consulting was the best solution for getting our company on track and compliant with EU-GDPR.
Talk to an expert
Tell us what problems you need to solve and our certified Salesforce consultants will respond to arrange a call.
