Siemens Pardot Implementation
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Our Approach to Pardot for Manufacturing Companies

Manufacturers have a unique sales cycle since they’re often attending events to promote the brand and targeting intermediaries who resell the product. However, this doesn’t prevent us from tracking ROI and measuring campaign performance to a granular level. 

Focusing on upsell, retention and brand evangelism with an Account-Based Marketing mindset is a really good strategy and with the power of Pardot and Salesforce, this can easily be accommodated.

With experience in using Pardot for manufacturing companies, we’re experts in maximising the potential of automated marketing so you can sell better.

Solution Methodology - Manufacturing


We get you up and running in 7 – 10 days and work with you on integrating your core systems so you can start to see where your revenue is coming from and who the key accounts are. A good implementation is vital to long-term success so that you have a more efficient, compliant and smooth-running account.

Phase 1: Insights

With our support, you’ll be able to log in to Pardot and see straight away who is most interested and in which specific product. This is powerful because it unlocks precise personalisation for different nurturing paths for each product line, which is key for generating new sales, upsells and 1:1 conversations with customers.

Phase 2: Marketing

If a buyer engages with content in a specific product line, we can notify the team and put them into a tailored Engagement Studio where they’ll start to receive the relevant information to help them in their purchasing decision. This kind of automation can be the difference between choosing your brand and another supplier.

Phase 3: Reporting

We’ll utilise the power of Salesforce B2B Marketing Analytics to set up reports that breakdown where the most revenue is coming from and how your marketing activity is having impact on the overall customer journey. Ultimately, you’ll be able to determine the ROI of your marketing and automation activities.

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MarCloud Consulting was the best solution on getting our company on track and compliant with the EU-GDPR. Tom is extremely professional, providing straightforward solutions and speedy implementation of Pardot. We were offered excellent support and implementation completed successfully despite a tight time schedule.

Angela-Lee Bechtold, Salesforce CRM Administrator & Product Owner at Siemens Logistics

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As our organization’s marketing department grew and our campaigns become more robust, we desperately needed to incorporate a marketing automation system. With a stale Pardot instance at our disposal, we needed strategic and hands-on expertise to help us map both a long-term and short-term strategy for optimizing Pardot and implementing it alongside our existing sales funnel and processes. Within the first week of partnering with MarCloud, they felt like an extension of our team and were just as invested in the success of this project as we were. They keep even the smallest details/nuances about your organization in mind, are thoughtful and proactive in recommending steps to future proof our systems, and always offer solutions to any challenges we face. I can always count on Jake and Tom to keep track of the details, keep us on course, and consider the implications of every decision that is made.

A few months later, we are still partnering closely with MarCloud. As is often the case, our needs have continued to grow and MarCloud has been swift to pivot and respond to all of our needs. Even serving as a quick sounding board with one-off questions.

I have worked with many agencies in my career and I am incredibly impressed with the level of professionalism, organization, and trustworthiness that MarCloud exudes. They truly make me feel like I am their only client.

Would highly recommend!

Mackenzie Jacobson, Director of Demand Generation at EGYM