Pardot for Manufacturing
Helping manufacturers sell better with Pardot, whether that’s direct to the consumer or via resellers.
Supporting businesses like yours with Pardot
Manufacturers have a unique sales cycle since they’re often attending events to promote the brand and targeting intermediaries who resell the product. However, this doesn’t prevent us from tracking ROI and measuring campaign performance to a granular level.
Focusing on upsell, retention and brand evangelism with an Account-Based Marketing mindset is a really good strategy and with the power of Pardot and Salesforce, this can easily be accommodated.
With experience in using Pardot for manufacturing companies, we’re experts in maximising the potential of automated marketing so you can sell better.
How it works
We get you up and running in 7 – 10 days which includes segmentation of your data. We understand there are myriads of approaches in the finserv space and data segmentation is key from the outset. Visibility is needed on Introducers, Family Offices, Borrowers, Investors, CEO’s and the list goes on.
Phase 1: Insights
Deal sizes are often significant in the financial services industry which is why being able to react at the right time is paramount to continued success. We set up key tracking that automatically notifies your sales team when a prospect takes specific actions. This helps guide the sales pitch and ultimately, closes deals.
Phase 2: Marketing
Using Pardot, we can set up automated journeys that lead your already segmented database into the correct nurturing paths that send the right content to the right people at the right time. By tailoring our communications, we’re not wasting anyone’s time and in this space, every second counts.
Phase 3: Reporting
Arguably the most important part of the process. If you spend X, you need to see that it returns Y. With the power of Pardot, Salesforce and B2B Marketing Analytics we can analyse every action that led to a deal. Ultimately, this approach unlocks the ability for senior management to make data-driven business decisions.
Need help with Pardot? Drop us a message
People are talking
MarCloud Consulting was the best solution on getting our company on track and compliant with the EU-GDPR. Tom is extremely professional, providing straightforward solutions and speedy implementation of Pardot. We were offered excellent support and implementation completed successfully despite a tight time schedule.
Salesforce CRM Owner at Siemens
Within the first week of partnering with MarCloud, they felt like an extension of our team and were just as invested in the success of this project as we were. They keep even the smallest details/nuances about your organization in mind, are thoughtful and proactive in recommending steps to future proof our systems, and always offer solutions to any challenges we face.
I can always count on Jake and Tom to keep track of the details, keep us on course, and consider the implications of every decision that is made.
Director of Demand Generation at Egym