Pardot & Marketing Cloud for High Tech
Helping businesses in the high tech industry reach decision-makers with timely, tailored marketing.
Supporting businesses like yours
How it works
Implementation & fixing data
We get you up and running in 7–10 days, which includes segmentation of your data and integration with your proprietary software. Working with MarCloud will mean no data is lost and any broken data is fixed, so you can rest easy knowing all of your systems are talking to each other properly.
Tracking & attribution modelling
Without the right kind of tracking in place we can’t be sure how engaged your customers are, and this impacts our ability to serve timely marketing. We ensure all your customer touchpoints are mapped and ready to build into your engagement strategy. This includes tracking across domains and any customer portal interaction.
Customer journeys & lead assignment
Using Pardot or Marketing Cloud, we’ll set up automated journeys that will nurture your already-segmented database — sending the right content to the right people at the right time. We can help set up automated onboarding communications to make working with your technology a seamless customer experience. We also implement a robust scoring and grading model for leads, along with qualifying and assigning to the correct sales reps in real time.
Reporting & analytics
Of course, all of this will be negligible if you don’t have the means to report on it! Whether you’re looking for engagement on marketing assets, multi-touch campaign reporting, or even a drill down of activity per account, our framework 'B2BMA Nirvana by Marloud' enables you to surface the data you’re looking for and share visual, interactive reporting dashboards with stakeholders. Leave broken reports and awkward meetings in the past!
Why MarCloud?
MarCloud knows marketing for the tech space
In a fast-moving industry like high-tech, you need a partner that’s on the fringe of the latest developments in technology, and is prepared to grow with you as your strategy naturally matures.
Targeting the right audience for your services is always a challenge, but especially so in a space where products are niche, budgets are rare, and competition is high.
That’s where MarCloud comes in. We take your marketing and sales goals and build a data enrichment strategy to highlight only the most-viable leads for engagement.
We then use our proven marketing methodology to engage only the right people at the right time. Soon you’ll have fully automated customer funnels where MQL generation is reliable, steady and easier to forecast - your sales team won’t be able to thank you enough.
How we work
Our market-leading framework, 'B2BMA Nirvana by MarCloud', addresses every part of Account Engagement (Pardot) and your Salesforce ecosystem. Using this framework, MarCloud experts have the wisdom and experience to guide you on the path to complete marketing and reporting clarity.
Ready to talk?
Send a message to our certified Salesforce consultants with a brief overview of the support you need. One of the MarCloud team will respond to arrange a 15-minute call.
