Free Salesforce Marketing Cloud Audit
We’ll conduct an audit of your Marketing Cloud account and come back to you with specific insights, feedback, and recommendations on how to improve your setup and activity. There is no obligation to work with us afterward!
Why request a Marketing Cloud audit?
Uncover technical issues
Marketing Cloud is a pretty technical marketing platform that requires the use of data modelling, SQL, automated file-dropping, and integration with other platforms. If you don’t have an expert in these fields in-house, our review will ensure your account is without errors.
Get more out of your account
Only using Email Studio and unsure where to go next? Or perhaps you’re already running journeys in Journey Builder but these are basic and could be improved. We’ll look at the features you’re using and the activity you’re running, then provide feedback.
Clean up for better marketing
Accounts with database bloat, a poor folder structure, no naming conventions, and dozens of email or Journey drafts make it difficult for teams to navigate the account and efficiently set up campaigns and reports. Let’s review your structure and tell you how to organise your assets.
What’s included?
Integration, data pipeline, and deliverability
We’ll check your integrations with Sales Cloud and other platforms, including Pardot via Marketing Cloud Connect if you’re using both of these marketing tools. Where we uncover issues that could be affecting data and syncing, we’ll let you know! We’ll also take a look at your data pipeline setup. Do you segment your data in the right way to reach the right audience? Let’s find out. Not to forget, we’ll check your email configuration to see how to best avoid the spamming of emails and maintain a good IP reputation. We’ll look at email delivery and performance data using the Datorama reports and dashboard.
“Our company has been struggling with an incorrect setup of our Pardot workflows and content download processes. We hired Tom and his team to help us set up these processes in a cleaner and more efficient way, and they did an excellent job!”
Flora, Website Administrator at Ecosio
Campaign reporting & ROI tracking
Reporting in Marketing Cloud can be a little cumbersome. We’ll take a look at your attribution and reporting setup and identify how you can better pull and analyse performance figures for your marketing activity.
“They’ve supported us in making sure we have the basics set up well through to creating in-depth and creative Engagement Studios that have allowed us to attract and track more new business into the organisation.”
Jon, Marketing Manager at Ambition
Folder structure & naming conventions
How you structure your folders and name the assets in your Marketing Cloud account can affect how easily users can navigate, set up and manage campaigns. We’ll cast an eye over your current implementation and tell you where to make changes.
“MarCloud Consulting was the best solution on getting our company on track and compliant with with EU-GDPR”.
Angela, Salesforce CRM Owner at Siemens Logistics
People are talking
We approached Marcloud with an unusual set of requirements in late July 2020, with the hope that the project could be delivered by early September.
Not only was the work delivered on time and to spec, but the quality of support and consultation from Tom, Matt, and the rest of the Marcloud team was fantastic. We’ve ended up with a unique custom system that meets our needs, and excellent documentation and collateral that demonstrates the attention to detail of the Marcloud team.
Laurence
Associate Dean at Ambition Institute
It has been great working with Tom at MarCloud Consulting. He’s a real expert in all things Pardot and has helped our company tackle individual issues as well as recommend best practices, following a thorough audit. I would recommend anyone trying to get grips with Pardot!
Suvi
Senior Marketing & Communications Manager at Freedom
They’ve not only demonstrated a firm grasp over Pardot + Salesforce that results in creative custom solutions that fit our current setup but also have shown an incredible dedication to responsive and thorough client management.
Julie
Associate Product Manager at Common
Complete the form to request a free Marketing Cloud audit:
The first step is to complete this form so we receive your free audit request. We’ll be in touch to get a brief understanding of your business and Marketing Cloud use to date.
Then we’ll get started. Following the audit, we can talk about how MarCloud can help address the recommendations. We’re happy to support you as much or as little as you would like!