Data powers your business, but it’s most valuable when centralised. As your Salesforce Data Cloud consultants, we’ll integrate and structure it to eliminate silos and boost revenue.
For marketing campaigns to succeed, a clean and structured data strategy is essential. As part of the MarCloud ROI Framework, we help prepare your account for optimal insights and data readiness. With Data Cloud, your data flows seamlessly, ensuring you’re always ahead of the curve.
Say goodbye to scattered data sources and outdated customer information. MarCloud will integrate all your platforms with Data Cloud, ensuring profiles are always 100% accurate and updated in real-time, so you can run more effective marketing.
While your data will reside in your primary marketing automation platform, MarCloud simplifies segmentation in Data Cloud. This enables you to trigger customer journeys that engage and convert the right people at the right time.
Adhering to data compliance regulations is vital, yet often overlooked. We’ll review your data management processes to ensure you’re compliant with the regulations of your country and audience, keeping your data safe and your business protected.
As with any customer data platform (CDP), poor-quality data leads to poor results. Before diving into a powerful tool like Salesforce Data Cloud, it’s crucial to ensure your database is clean, healthy, and ready for action.
Want to know if you’re truly prepared? Take our free online quiz to assess whether you’re set to get the most out of Data Cloud.
Salesforce Data Cloud unifies lead and customer data, keeping sales teams informed with real-time insights. MarCloud helps leverage this data to craft dynamic customer journeys that boost engagement and revenue.
— Mackenzie, Director of Demand Generation, eGymWithin the first week of partnering with MarCloud, they felt like an extension of our team and were just as invested in the success of this project as we were.
Use Data Cloud to create precise customer segments in Marketing Cloud. With accurate, complete data from multiple sources, MarCloud helps you engage customers across channels and maximise marketing ROI.
— Flora, Website Administrator, EcosioOur company has been struggling with an incorrect setup of our Pardot workflows and content download processes. We hired Tom and his team to help us set up these processes in a cleaner and more efficient way, and they did an excellent job!
Data Cloud seamlessly integrates with Account Engagement (Pardot), enabling highly tailored segments for Engagement Studio and smarter personalisation. With MarCloud handling data science and development, the possibilities are limitless.
— David, Head of Marketing, Twig EducationThe entire team at MarCloud were fantastic to work with on our recent Pardot project. They provided clear timelines and communication throughout and produced professional and concise documentation for our team as a part of their wrap-up. We couldn’t recommend them highly enough.
In short, Data Cloud is an ETL (Extract, Transform, Load) tool that brings together data from all of your different sources and presents it in a way that is extremely actionable for your marketing, sales, and service teams.
Data Cloud allows Salesforce customers with either Enterprise or Ultimate(+) to get started with one of two use cases:
Sales: Consolidate your data across orgs and systems so you have a centralised source of truth with a standardised set of data. Use this information to better segment and target prospects for improved ROI%.
Service: Personalise the customer experience by understanding purchase history across multiple orgs and data sources. Whether this is via email, text, app messaging or an actual service professional speaking with a customer on the phone, you will be able to get a full view of the customer that unlocks the ability to provide the best experience.
In either case, you are using the ETL process (Extract, Transform, Load) to make data make sense within the CRM and, subsequently, Marketing Cloud!
Yes, Data Cloud used to be called ‘Customer Data Platform’ and is often referred to as Salesforce CDP.
No. While large enterprises benefit from its scale, Data Cloud is flexible and can be tailored for businesses of all sizes, helping you unlock the full potential of your data.
Ideally, yes. While Data Cloud is designed to be user-friendly, a consultant can help you maximise its potential. MarCloud ensures seamless integration with your existing systems, customises Data Cloud to fit your business needs, and optimises data strategies for better insights. We can also assist with compliance and best practices, helping you get the most value from your account.
Tell us what problems you need to solve and our certified Salesforce consultants will respond to arrange a call.
